Brownie Points. Empowering good deeds.
A digital platform inspiring, connecting and empowering nonprofit organisations, businesses and individuals through impactful opportunities.
Explain your project idea (2,000 characters)
Brownie Points, a digital marketplace for good deeds, where nonprofits, companies and individuals connect through impactful volunteering and social change opportunities. Changemakers earn brownie points, a social currency redeemable for over 60 retail and lifestyle rewards, or available to donate to their favourite charity.
As a volunteer, it's not easy finding meaningful opportunities close to your heart and home. Many nonprofit organisations (and there are over 193 000 registered in South Africa) lack the skills and resources to achieve their impact goals. And companies are under increasing pressure to prove that they are not just in the money-making business, but that they're in the change-making business too. Over 60% of 10 million employed people are disengaged and want to be engaged more meaningfully.
How does it work?
1. Nonprofit organisations and companies create opportunities and campaigns.
2. Changemakers find and engage in opportunities based on their personal preferences i.e. their location, passion, skills and availability.
3. Changemakers provide feedback on their contributions, perceived impact and net happiness score, while nonprofit organisations verify impact outcomes.
4. Changemakers earn brownie points, and redeem or donate them.
5. Nonprofits and companies gain access to extensive impact data.
Who are the beneficiaries? (1,000 characters)
Our beneficiaries include all parties involved in social change initiatives, including:
- Nonprofits & their beneficiaries - Nonprofits gain access to a community of volunteers and resources, can track their outcomes and gain greater online awareness. This results in more capacity to increase their reach to serve more beneficiaries better.
- Changemakers - Volunteers and other do-gooders, who gain access to meaningful opportunities to make a difference, use and develop their skills, and track and share their good deeds.
- Companies - Companies gain access to their own impact dashboard, allowing them to create initiatives, engage their staff and access reports used for better decision-making and increased impact.
- Members of underprivileged communities - People who lack opportunities to develop their skills to directly impact their community
How is your idea unique? (1,000 characters)
Giving back doesn't just come in the form of volunteering or monetary donations. Brownie Points is the first volunteering and social good platform that facilitates all forms of giving - time, skills, money, goods and networks - while gamifiying and rewarding changemakers with brownie points, a social currency that can be redeemed for over 60 rewards, or donated back to the charity of their choice.
Brownie Points believes in a shared value impact model to match social change needs within communities and nonprofits with corporate and individual requirements and goals. And soon, Brownie Points will be the first social good platform to be blockchain-enabled, and leveraging a social good cryptocurrency to focus resources and encourage collaboration towards specific goals (including Sustainable Development Goals), while creating a ‘basic income’ for underprivileged members of the community to have access to the basic needs, including education, health, data and more.
Idea Proposal Stage (choose one)
Pilot: I have started to implement the idea as a whole with a first set of real users.
Early Adoption: I have completed a pilot and analyzed the impact of that pilot on the intended users of the idea. I have begun to expand the pilot for early adoption.
Tell us more about your organization/company (1 sentence and website URL)
Brownie Points - Uplifting African communities by empowering changemakers through meaningful volunteering opportunities and impact campaigns. - brownie-points.co.za
Organization Filing Status
Yes, we are a registered company.
In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.
After a disappointing first year at university, I decided to volunteer to feel more empowered, but realised it wasn't easy to find meaningful volunteering opportunities online. I started researching the challenges experienced in the social sector and came up with the idea for a platform that connects all social change agents towards a common goal, while using gamification and a social currency to incentivise volunteering and maximise resources for worthy causes.
Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).
Peace is influenced by political uncertainty and a social and economic divide in South Africa - Brownie Points helps bridge the divide by providing inclusive opportunities to people from all backgrounds and faciltate collaboration between the public and private sector.
Prosperity has been impacted by lack of economic opportunities - Brownie Points plans to uplift African communities through volunteering opportunities and impact campaigns, based on a tokenised 'basic income' cryptocurrency.
Planet has been impacted by a prolonged drought and changing weather patterns, as well as cultural factors with regards to littering and recycling waste - Brownie Points was actively involved in Cape Town's previous water crisis, and is co-hosting Africa's biggest cleanup movement in July 2018.
Who will work alongside your organization in the project idea? (1,000 characters)
Partners or Communities:
Our major partners include nonprofit organisations (platform users), impact consulting firms and foundations (content creators and referrers), as well as corporations (partners and clients). We have also established relationships with PR & media companies, as well as other startups working in the social innovation space.
We interact with all the above regularly to gain insights into the sector, provide engaging content to our community and conduct pilot projects to test and improve our service offering.
- Nonprofit pilot - Increased participation from community members for a nonprofit organisation servicing an underprivileged community.
- Startup pilot - Connecting unemployed youth to volunteering opportunities.
- Corporate pilots - Engaging over 180 employees in wrapping Santa Shoeboxes, resulting in 352 Christmas presents for kids; engaging 45 employees during a race, resulting in funds raised for the Gugulethu community
Please share some of the top strengths identified in the community which your project will serve (500 characters)
Our community has the following strengths:
- Extensive network of different parties and understanding of the sector
- Resources - Including human capital (employees and volunteers) and financial (corporate social investment)
- Team skills & expertise - Including technical (product development), strategic (business development and vision) and marketing
- Technology-enabled - Using a digital platform to maximise scale and impact
We provide opportunities across South Africa (cross-Africa pilot under way).
How many months are required for the project idea? (500 characters)
Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)
If Yes, how has project idea changed, grown, or evolved since last year? (2,000 characters)