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ANATO

Regenerative body care for people wanting pure, socially responsible products whilst reducing their plastic footprint

Photo of Céline
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Explain your project idea (2,000 characters)

“Industry has been based on degenerative design: we take Earth’s materials, make them into stuff, use it for a while, then throw it away. It’s a one-way system that runs against Earth’s cyclical processes of life. And it’s destroying the planet’s living systems on which we fundamentally depend.” Dr. Raworth, Doughnut Economics.

We are surpassing Earth’s planetary boundaries. Communities around the world are subject to climate migration and conflict due to the scarcity of vital resources. Our disposable economy is engulfed by single-use plastic. Our neglect is costing us our health with exponential food-related diseases. What not everyone realizes is that harmful chemicals in conventional body-care products are applied to our largest organ – the skin.

We are introducing a body care line, ANATO, giving consumers the ability to pro-actively address these problems every time they use our products. Made with edible tree-crops, our products are organic, Fairtrade, cruelty-free and come in plastic-free packaging (either reusable or backyard compostable).
The answer to Dr Raworth’s quote is Regenerative Design— that’s what our business is rooted in. We use systems thinking to go beyond organic and into regenerative enterprise— all our ingredients come from tree crops and perennial crops which yield year-after-year whilst providing many ecosystems services and non-timber forest products for communities.

Our means to educate are three-fold: online (podcasts, blog posts, and social media), in person (workshops and presentations) and experiential (DIY options).
For instance, we educate people about systems thinking by showing them how they can compost the recycled cardboard tubes our deodorant comes in, right in their back yard so that it fertilizes their own food forest.

By providing people with minimally processed and packaged personal care products straight from the forest, we seek to increase individual’s well-being and subsequent care for the planet.

Who are the beneficiaries? (1,000 characters)

We work directly with farmers to certify that our ingredients (tree crops) are sourced Fairtrade from agroforestry farms. In addition, by working with marginalised communities, 1 tree will be planted for every 50 products sold to sequester more carbon than is emitted from retail activities.

Farmers benefit from growing crops in agroforestry systems, that provide resiliency in face of climate change— in the event that one crop fails due to erratic weather patterns (e.g. drought, flood), farmers can rely on other crops.

Beneficiaries from ANATO also include underprivileged girls, as we work directly with the NGO Days for Girls. Every month, millions of women and girls miss school and work because they lack feminine hygiene supplies. Days for Girls gives back days of education & opportunity through providing sustainable, hand sewn, reusable menstrual kits. Empowering women is paramount to addressing climate change. ANATO will donate an organic bar soap for each reusable menstrual

How is your idea unique? (1,000 characters)

Some Governments and Businesses are tackling climate change but not fast enough, leaving it to non-profits, often small underfunded groups fighting David vs. Goliath battles that I’ve experienced through my non-profit Plastic Tides. Businesses drive our economy and society, and must work collaboratively doing ‘more good’, not just ‘less bad’.
Perennial agriculture, Tropical forests, educating girls, plant rich diets and renewables are the best approaches to reversing climate change. We must integrate these into the food we eat, the materials we use, and the products we put on our bodies.
The body care industry is 135-Billion-dollars. ANATO educates about regenerative agriculture and ocean conservation via consumer products that are healthy and affordable.
Our body care’s ingredients— tree-crops— sequester carbon and provide ecosystem services.  Rooted in multifuncationality and minimalism, we offer tools for the Zero Waste Voyage making sustainability, practical.

Idea Proposal Stage (choose one)

  • Early Adoption: I have completed a pilot and analyzed the impact of that pilot on the intended users of the idea. I have begun to expand the pilot for early adoption.

Tell us more about your organization/company (1 sentence and website URL)

ANATO— Body care & tools for the Zero Waste Voyager. Regenerative body care for people wanting pure, socially responsible products whilst reducing their plastic footprint.

Expertise in sector

  • 3-5 years

Organization Filing Status

  • Yes, we are a registered social enterprise.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

Cured from an immune deficiency through herbalism when I was ten, I became mesmerized by the power of plants early on. Determined to uncover how to feed the world sustainably, alongside my studies at Cornell and Oxford Universities, I volunteered on countless permaculture farms to learn hands-on about systems thinking. I developed a passion for agroforestry— its ability to provide food and other ecosystem services.
Digging deeper into food issues, I soon became aware of waste issues...

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

Peace is influenced by access to basic needs: mainly clean water & food. We work with organizations & farmers to reclaim global sovereignty from oppressive industries through partnerships built on the regeneration of natural capital at a local level. Peace is achieved differently depending on location. (E.g. Regenerating a forest can lead to the eradication of a water war, or to an alternative source of income for illegal settlers). Peace is an intrinsic benefit in the development of our enterprise.
Prosperity & Planet are addressed in our project at two levels: ingredient sourcing, and end-consumer. We discussed the latter above.
As we work with local communities to source crops from agroforestry systems, we provide a market for farmers to diversity. We specifically seek to work in zones that are at risk of deforestation (e.g. due to livestock production or oil palm industries), in areas that are heavily degraded from years of monoculture farming, or in deforested areas.

Who will work alongside your organization in the project idea? (1,000 characters)

Aside individuals involved in creating products, packaging products, retail activities etc. We source ingredients from organizations, companies, communities and cooperative that are transitioning towards agroforestry or are already established. For instance, our founder Céline helped develop a perennial community garden prototype for Nicaragua as an undergraduate student that has now been rolled out nationally via SosteNica and Ceprodel — community development and microloan organizations. This project has helped achieve food security and resiliency in Nicaragua.
The partner organizations we will work with have already identified zones at risk and in need of rehabilitation through agroforestry practices (e.g. identification of a cash crop like cacao or coffee). We provide a market for these crops, without the need of immense quantities of one particular crop.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

The common strengths in the communities we serve is that many of these communities know the land, and are therefore the best individuals to farm it sustainability, in harmony with the seasons, landscape and microclimate. In addition, many of these communities want to preserve biodiversity, land and indigenous heritage if they can do so whilst earning a livelihood .

Geographic Focus

Nicaragua first

How many months are required for the project idea? (500 characters)

We have started our body care line, and we expect to work closely with various communities within 24 months

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

4 comments

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Comment
Photo of Magdalena Trucco
Team

Hi Celine,
Nice idea! Can you explain a little more about the communities in Nicaragua that will work together with Anato? Who are they? How many people? What are they needs? Are the products formulated by them or by Anato?
Best!
Magui

Photo of Céline
Team

Hi Magdalena,

Thanks for your very insightful questions ! The communities we will collaborate are marginalised communities (lack of education and opportunity) , or communities at risk of displacement due to due to income livestock production or oil palm industries.
We will work with organisations such as Sostenica, Ceprodel, Fudemi that promote sustainable economic development throughout the country.
The number of people depends on the community we decide to work with (between 50 to three hundred) . Their needs are financial independence and prosperity, so that these communities don't need to immigrate in search for jobs outside their country. Indeed, despite recent economic growth in Nicaragua, unemployment and underemployment continue to pose a challenge for the country. Due to lack of safety nets, a large percent of the population (6 million) is prone to poverty, sickness, malnutrition etc.
Since the country is already heavily dependent on agriculture, Anato seeks to promote sustainable agricultural practices (in particular, agroforestry) by providing a market and flexibility for tree crops and perennial crops [that in turn provide resilience to communities in face of cliamte change]. Anato will formulate the products as there are other ingredients necessary in some cases (e.g. clay or zinc oxide for sunscreen).

Thanks again for your inquisitiveness!

Best,

Céline

Photo of Magdalena Trucco
Team

Céline, Thank you very much for answering all my questions completely, I think I learned some new concepts from your answer! the project is very interesting, the best of luck! :)

Photo of Céline
Team

Thanks, you too !