Universal screening and universal intervention for every child
A digital integrated system to help every child reach their full potential by connecting parents, providers, educators, and local resources
Explain your project idea (2,000 characters)
Nobel Laureate James Heckman calculated that there's $17 return for every dollar invested in early childhood, making it one of the highest ROI that a society can achieve. Yet mental health is a global systemic issue. Even in the USA, 1 in 4 children is at moderate or high risk for developmental delays, resulting one million kids enter school with undiagnosed disabilities each year. In China, it’s 1 in 3 children while in India, it’s closer to 1 in 2 children. When undetected and untreated, developmental delays can lead to early school failure and attendant social and emotional problems. Risk of developmental delays nearly doubles for children of parents in poverty, or who have less than a high school education. Children at risk of developmental issues are vulnerable to academic underachievement, under or unemployment, lack of friends and supportive relationships, and higher rates of heart disease, obesity, and diabetes later in life.
With the help of the community, early screening can lead to earlier intervention. Hence reducing cost and worry for all caretakers of children, allowing every child to reach their full potential, and ensuring national peace and prosperity. To do so, BabyNoggin has built an end-to-end child health & wellness digital platform, that:
1) empowers all caretakers of children to self-screen for violence, food insecurities, mental, behavioral, and developmental issues via an app with detailed video and text instructions, that are clinically validated
2) automates scoring to save training time and eliminate human scoring errors
Teaches caretakers developmentally appropriate activities to help promote their child’s development at the right time of need
3) suggests local community health workers, health specialists for the 11-25% of kids who screened to be high risk and allow caretakers to connect through telemedicine for further evaluation.
4) allows secured parent-expert communications for long-term intervention and coaching
Who are the beneficiaries? (1,000 characters)
Our beneficiaries are children ages 0-8 and their families, teachers, health providers, policy makers in underserved areas of the US, China, and Myanmar, to:
-Increase parental understanding of their child development and peace of mind so that they don’t always have to wait for an expert advice
-Increase parent-provider engagement and satisfaction
-Increase screening rate
-Increase referral rate to early intervention services
-Decrease spending on treatment of mental and developmental issues that later on will cost the society even more on health, education, and judiciary systems
-Have real-time, society-wide health data to change policy in training more pediatric specialists, increase reimbursement incentives, and have public funds in place to expand services and help more low-income families in need.
How is your idea unique? (1,000 characters)
In order to reach universal screening, we need an intuitive, easy to scale, technology platform that will save time, able to refer easily, and get the final diagnosis back to the experts; all the while guiding parents through each step with ease. BabyNoggin partnered with leading experts to enhance the reach and usability of the screening tools. BabyNoggin also addresses the literacy gap by including graphical, short animations, or video illustrations. Using technology to collect aggregate data will also allow communities to understand how their children are growing and developing, and help influence policy.
BabyNoggin’s innovative approach has garnered the attention in the top 3 medical journal, The Lancet’s Child & Adolescent Health Journal. The editor praised BabyNoggin as “easy to use, instructive, and fun… In the right direction towards early detection and treatment of developmental problems in young children.”
Idea Proposal Stage (choose one)
Early Adoption: I have completed a pilot and analyzed the impact of that pilot on the intended users of the idea. I have begun to expand the pilot for early adoption.
Tell us more about your organization/company (1 sentence and website URL)
Qidza Inc’s mission is to help ALL children reach their full potential through early screening, early intervention, and better health outcomes via scalable and human-centered technology; our first product is www.babynoggin.com.
Organization Filing Status
Yes, we are a registered social enterprise.
In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.
When I became pregnant with my first child, it dawned on me that If I, an Oxford-trained child psychologist need help to monitor my child’s developmental, other parents can use the help too. I then left a venture capital job to focus on the mission full time. When my child turned 18 months and was having word regressions, I became one of the 4 families who had to convince my pediatrician refer to a specialist, self-refer into local resources, and wait 4 months to get a confirmed diagnosis.
Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).
To build a healthier and stronger nation, we need healthy and strong children. Everyone benefits when our kids are able to learn at their optimal level, graduate from higher education, secure better jobs, have better health, not be reliant on the welfare system, and contribute more to the society. Yet 1 in 4 American kids under age 5 is at risk of developmental delay. This risk doubles when parents live in poverty and have less than a high school education. Research shows that most parents have valid concerns; but they are often dismissed by experts with “Don’t worry! Sooner or later they will catch up. Let’s wait for a few months and see.” When every one of us learning the signs of delays, advocating for our kids early, and together, we can change the existing system, help close America’s achievement, and income gap, to achieve peace and prosperity for all.
Who will work alongside your organization in the project idea? (1,000 characters)
To reach universal screening for all kids, we have engaged with many partners around the world:
1) USA: Silicon Valley community foundation and 211 LA where they will continue to help identify and advocate service providers in healthcare (such as general pediatric clinics) or education (preschools) that focus on underserved families with low literacy or income level to pilot BabyNoggin
2) China: CDC- National center for women and children’s health, provided insights how we can be helpful for Chinese children. Multiple birthing hospitals and pediatricians are interested in piloting
3) Myanmar: Tag International Development is interested in incorporating and piloting BabyNoggin in their “a Drop of Milk: enhancing Maternal and infant health in Myanmar” project
Please share some of the top strengths identified in the community which your project will serve (500 characters)
To serve underserved populations in the US, we’ve forged formal partnerships with established nonprofits as well as had multiple conversations with state entities, healthcare providers, early care educators
In China, we’ll continue to seek national support at the same time empowering parents themselves to learn, self screen, and refer to experts to help their child.
In Myanmar, the communities already developed deep connection with TAG who can help with project hand-holding
Underserved populations in the USA, China, and Myanmar.
How many months are required for the project idea? (500 characters)
2.5 years. For the first year, we would like to focus exclusively in the USA to refine our product, piloting process, and metric gathering. Then we’ll translate all content, localize the wording, images, and referral pathways with user feedbacks from Chinese and Burmese partners. We anticipate to pilot it in China and Myanmar in the beginning of the second year.
Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)