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Promotion of indigenous craft and sustainable development for marginalized

The objective and focus of the project will be to develop a sustainable community for the marginalized of the society.

Photo of Maira Khan

Written by

Explain your project idea (2,000 characters)

Globally it is dire need of time to make communities economically, culturally, socially and environmentally sustainable. The focus of the project will be sustainable development by training marginalized of Lahore, Pakistan to maximize the use of existing resources and skills and make sustainable living in all ways. The focus of the project will be will be achieving sustainable development goals including gender equality, eradication of poverty and hunger, promotion of education, promotion of indigenous craft, environmental sustainability, cultural sustainability, control of disease and global partnerships for sustainable development. It will be eco-friendly and diverse project designed to give a green future to all.

Who are the beneficiaries? (1,000 characters)

This innovative hub will be a center of all innovative and sustainable ideas for the promotion of indigenous craft and will provide green environment for the marginalized society of Lahore Pakistan and later on this model can be replicated globally according to the indigenous needs and environment and requirements. The major areas of concern will be providing this eco-friendly smart city and create sustainable places to work, live and interact for people of all age groups .Not only this it will work towards embracing sustainability and create tangible business solutions by promoting indigenous handicrafts of the region. The project will aim to provide modern, affordable and clean energy. The project will have radical innovative ideas to meet the needs of future generations. The modules will be developed and replicated in different parts of the world according to local needs. The idea is to evolve Innovative solutions that can build resilience within marginalized communities.

How is your idea unique? (1,000 characters)

The idea is to address and target the issues of the marginalized which are poor housing , social isolation, fragmented services and limited economic opportunities. Poor housing issue will be addressed by providing them will vernacular structures which will be used making locally available materials and using passive techniques with intervention of modern technology to make them economically sustainable and energy efficient. Social isolation will be dealt with by making this a hub for the promotion of culture and arts and craft where globally tourist will visit this innovative hub which will be developed on the same module as Chatachuk market in Bangkok and Asiateque. The module will also have cultural influence of the local festivals of the region. Primary concern will be efficiency of services and private and public partnership to make this project a success in all areas. This cultural hub will be designed on the same principles and will be full of innovative ideas for all classes.

Idea Proposal Stage (choose one)

  • Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.

Tell us more about your organization/company (1 sentence and website URL)

J & M Associates established in 2005 has been involved in the Execution and Design of Various Projects and prioritising Passive Architecture and energy efficicient , sustainable techniques has been key concern of J & M Associates.

Expertise in sector

  • 7+ years

Organization Filing Status

  • Yes, we are a registered company.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

My trip to Thailand where I went to Chatachuk and floating market and explored how they promote handicrafts at all levels. These markets are cultural hubs and revenue generation for local craftsmen of the region.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

This project will be developed at a small scale within the city with the same basic principles of sustainable urbanism as discussed earlier. The site can be any squatter settlement which is already occupied by the marginalized of the society. After testing and running this project at a small scale we can develop a cultural hub and finally this module can be replicated globally. The project will focus on promotion of local craft.The Mud Works is an ancient practice in Punjab. Generally it is a trend in Punjab to plaster the walls of the house with mud and then create different motifs and designs on them. The carpenters of Punjab are renowned for their skills in Wood Works. The carpenters generally make the comfortable beds. The carved legs of these beds were known as the Pawas. The carpenters are apt in making Peeras or Peerians, decorative boxes, pidhis and toys. The Metal Work is also very popular among the Punjab Arts & Crafts. The metal utensils are used in h

Who will work alongside your organization in the project idea? (1,000 characters)

We will involve Pak Foundation High School which is already esblished school for underprivilidged students established by my grand mother in law in 1956. together with this other NGOs and government will be asked for support of land and subsidization. Project will propose initiatives that use new technologies and ways of working to provide opportunities for youth based on local specificities and needs. Ideas that will promote and enable youth entrepreneurship and innovation using local assets, particularly among young people who may not otherwise have become innovators. Ideas responding to current or future requirements in the local community for skills and experience, or ideas developed from locally-available skills and experience. Solutions to improve the quality of life and financial or social security of young people in irregular work. Innovations that provide information, advice and guidance to young people so they can navigate their options in the new economy.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

The community has a lot of young people and crafts which can serve as revenue generation for times to come. Ideas responding to current or future requirements in the local community for skills and experience, or ideas developed from locally-available skills and experience. This project will be can be replicated in Europe where young entrepreneur can be involved in producing indigenous handicraft of the region using technology.

Geographic Focus

This project targets Lahore , Pakistan

How many months are required for the project idea? (500 characters)

The implemtation will take 3 years.

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No
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Team (21)

Maira's profile
SIMN Global's profile
SIMN Global

Role added on team:

"Project Administrator"

James's profile
James Patton

Role added on team:


Leah's profile
Leah Gage

Role added on team:

"Project coordinator"

Our's profile
Our Workshop

Role added on team:


Donna's profile
Donna Feddern

Role added on team:


United for Hope's profile
United for Hope

Role added on team:

"Project coordinator"

Tushir's profile
Tushir Malik

Role added on team:

"Strategy Coordinator"

Payal's profile
Payal Chaudhary

Role added on team:


Deborah's profile
Deborah Hosemann

Role added on team:


Federica's profile
Federica Pardo

Role added on team:


Jessica's profile
Jessica Masters

Role added on team:


Kate's profile
Kate Rodriguez

Role added on team:

"Communication manager"

Vicky's profile
Gina's profile
Binla's profile
OpenIDEO DC Chapter's profile
OpenIDEO's profile
OpenIDEO's profile
Barcelona's profile
OpenIDEO's profile
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Inspired by (33)

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Building Bridges for economic and social inclusion of marginalized children and adolescents.
Smart Home, Smart Villages data-driven holistic sustainable development in Sub-Saharan Africa
Peace on Earth!
From margins to momentum: unlocking the talents of female leaders to foster peace, prosperity and environmental stewardship Guatemala
Life-Container: A Socio-environmental solution.
Loving Hearts Project for A Better Society
Meaningful involvement of young social artists in different economic development initiatives
Designing an incubation platform for future clean energy entrepreneurs in Bangladesh.
Smart Villages for Rural India: Building vibrant, sustainable rural communities to stem urbanisation
Rural Renaissance - An Economic, Social and Environmental Community-led Transformation in Brazil, India, and Africa
Sustainable development through Architecture Education
Empowering rural youth and women in Elgeyo Marakwet County, Kenya to embrace unity and environmental conservation through talents
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The angels of the last in the heart of the Mediterranean
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Socializing evidence for participatory action: Community-led peace and innovation initiative.
Plant With Purpose - Restoring land and lives in rural communities in South Kivu, Democratic Republic of the Congo (DRC)
Better building bricks = better livelihoods + better planet
Integral vocational training at self-sustainable training centres for (self-)employment of disadvantaged youths
Community school of development for indigenous youth Amigos del Origen


Join the conversation:

Photo of Binla Lambert

Great Idea there

Photo of Maira Khan

Hey Binia ,
Thank you for your appreciation .
Great to hear from you .

Photo of Gina van der Ploeg


I work with Our Workshop in Cape Town South Africa - I see we are part of your team which is fantastic! We also work with innovative design and craft solutions in a localised context and something that I think has been incredibly empowering for our members is learning the skills and having the tools to solve every day problems beyond making things to sell. Things like shack insulation, storage solutions and bedding that has immediately impacted their lives.

Also very important to the way we run, which seems relevant for you as well is the idea that we don't come in and try an implement solutions that work elsewhere, we work closely with individuals to see what can work HERE and NOW.

I really enjoyed reading your application!

Good luck!

Photo of Maira Khan

Hey, Gina
Its great to hear from Ourorkshop team.
I am really impressed by your proposal . My proposal also aims at work , play and interact idea .
Things like shack insulation, storage solutions and bedding that has immediately impacted their lives That you have mentioned are amazing things which will enable us to make this proposal sustainable and feasible .
looking forward working with you soon !
Good luck !

Photo of Gina van der Ploeg

Yes! The play and interacting idea!
We have really found so much value in that. For me, having gone through the university system, its definitely something we don't do enough!

Photo of Maira Khan

Hi Gina ,
Thank you for appreciation and taking interest . We need inclusive system and that will resolve the problems that we are facing in developed urbanised economies and developing counties like Pakistan where we have so much unexplored talent and skill.

Photo of Marnie Glazier

Great ideas here - especially in connecting with the high school. This will help create real and sustainable pathways!

Photo of Maira Khan

Thank you for your appreciation ��

Photo of United for Hope

Hi Maira Khan and J & M Associates team!
I really enjoyed reading your Promotion of indigenous craft and sustainable development for marginalised contribution and especially liked how you address the social isolation issue your target area is facing by creating small art & craft based businesses.
At United for Hope we also engage the rural communities of our area by helping them to fully develop the potential of their (often limited) existing resources.
I am curious to learn if you already have any practical idea of the crafts your beneficiaries will be making and selling and what are the main challenges coming out from your research phase?
Check out our idea Smart Villages for Rural India: Building vibrant, sustainable rural communities to stem urbanisation if you want to learn more about our alternative income projects in rural Northern India! We are excited to share our ideas and know what you think of us!
All best,
the United for Hope team

Photo of Maira Khan

I have gone through Smart Villages for Rural India: Building vibrant, sustainable rural communities to stem urbanisation and I have a feeling that we can have a great collaborative project. Do let me know if you need any help.

Photo of Maira Khan

The practical idea of the crafts your beneficiaries will be making and selling are embroideries , basket weaving , blue pottery , camel skin lamps , salt lamps, patchwork , wood carving . The main challenges coming out from my research are identifying masters of craft listed above .

Photo of Our Workshop

hello there we are in Cape Town, South Africa... and are also using craft, 'waste' and Making as a tool for transformation... we should chat.

Photo of Maira Khan

Yeah that will be wonderful . We can come up with energy efficient solutions .

Photo of Our Workshop

I'm only starting to fill out my bridge builder application!

Photo of James Patton


Thanks for contributing your project. Have you reached out to any of the universities about becoming involved in the project? There may be strong opportunities to hear innovations from university students or establish a mentoring component to the program.

Photo of Maira Khan

No, I have not reached out to any universities yet.

Photo of Maira Khan

Thank you James! I have not contacted any university yet . However will be really interested in doing so . Please recommend .
Thank you

Photo of James Patton

Given the size and scope of the University of Lahore, and their emphasis on engineering and social innovation, it strikes me that they might be a strong partner for an innovation hub. If not from an official standpoint, there might be students or professors who can offer insights into the project. You might start by contacting a specific department, perhaps engineering or architecture and gauging their interest.

Photo of Maira Khan

Ok great will definitely get in touch with them regarding this .

Photo of Leah Gage

Thank you for your interest in supporting indigenous communities. I appreciate and am excited by the prospect of supporting indigenous cultural hubs.
In your report you mention language like "improving the quality of life", and supporting the youth in "information, advice, guidance" so they can navigate the options in the new economy. I do not know your personal background nor am I an expert in this region and I see you do have good knowledge of the culture. I am wondering if in your understanding of sustainability and support to this community there is an incorporation of the indigenous way of life, and how to value this very important resource. I am wondering if you have considered these questions of indigeneity and could potentially connect with other indigenous communities in this manner. What is "development"? Presenting options to the youth is very important, as well as making sure there is not a disconnection and loss of culture in monetizing culture. I recommend checking out Five Pillars Foundation ( and potentially linking up or finding inspiration in how Balinese indigenous communities are being supported. Again, thank you for your support and I think this has the potential to be an amazing project!

Photo of Maira Khan

Great to hear from you . I have noted down all the suggestions.

Photo of SIMN Global

how will visual and performing arts inform the practice and implementation of this idea?

Photo of Maira Khan

Local performing arts will also be part of the innovative hub.
All the local activities like bhangra, local theatre and indigenous handicraft will promote cultural activities.
Punjabi dances are an array of folk and religious dances of the Punjabi people indigenous to the Punjab region, straddling the border of India and Pakistan. The style of Punjabi dances ranges from very high energy to slow and reserved, and there are specific styles for men and women. Some of the dances are secular while others are presented in religious contexts.

The dances are typically performed at times of celebration, such as Harvest (Visakhi), Weddings, Melas (Festivals) like Lohri, Jashan-e-Baharan (Spring Festival) etc., at which everyone is encouraged to dance. Married Punjabi couples usually dance together. The husband dances in the style of male Punjabi dances, frequently with arms raised, and the wife dances in the style of female Punjabi dances.

Main Punjabi folk dance for men or for all is Bhangda or Bhangra and for females is Giddha or Giddhah.

Common Punjabi Folk Dances for "Females"

Punjabi Girls dancing
Common Punjabi Folk Dances for Males

Dhamaal Dance
Malwai Giddha
Sial Koti
Khatka (Sword Dance)
Common Punjabi Folk Dances for Males and Females