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'CaCaw' - See Something, Do Something

What if we could create civic-minded, information gathering citizens through real-world gameplay, in the service of making an impact?

Photo of Jesse Lindsley
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Explain your project idea (2,000 characters)

This project idea seeks to increase transit use among people with disabilities through crowdsourcing useful travel information from all transit users incentivized through augmented reality (AR) gameplay. While collecting augmented and real-world objects and activities (and leveling up), travelers will report things like broken elevators, turnstiles, and the like, and provide a collection of digital video and images to create a 360° view of transit stations, enabling trip preparation and providing comfort to those with travel anxiety. In addition to crowdsourcing data, this tool will provide an AR travel companion to guide users to their final destinations, especially helpful to the young, elderly, and those unfamiliar with the area. With real-time updates, riders will be alerted to issues that might require a change in travel plans. As a component of the commercialization plan, information on the “last mile” (i.e. where travelers go once they exit public transportation) will be collected and marketed to stakeholders to better understand customer demographics, needs, and route patterns. This project idea seeks to remedy transportation barriers and bolster the overall transit experience by using cutting-edge technologies and the science of gaming to increase transit use among people with disabilities. We envision a mobile and web-based product that has two primary functions: (i) offers a fun, engaging, augmented reality experience that will simultaneously mine useful accessibility and travel data about transit stations and buses; and (ii) provide an all-in-one tool for all travelers, especially those with hearing, sight, cognitive, and mobility disabilities, to help plan their home-to-destination routes with confidence.

Who are the beneficiaries? (1,000 characters)

According to the 2010 census, there are 56.7 million U.S residents with a disability (approximately 19% of the total population). Of these, 23% require specialized assistance when traveling outside the home. When asked about their transportations needs, 12% of people with disabilities report having difficulty getting adequate transportation, compared to only 3% of persons without a disability. Without adequate and reliable access to transportation people with disabilities might find it difficult to maintain employment, often leading to lower incomes. In fact, The National Organization on Disability (NOD)-Harris Interactive Poll (2004) found that almost two-thirds of all the people with disabilities who reported major transportation problems had an annual household incomes less than $35,000.

How is your idea unique? (1,000 characters)

Our idea, inspired by on our mission that innovation through collaboration can make a difference, is unique because we will gather information across a broad range of project participants, including key researchers and advocates in the fields of disability and advocacy, city government and transportation officials (in Atlanta where we live and work), and AR and transportation technology experts. Our unique advantage to execute this project includes over a decade of launching massive multiplayer games for client-partners including such household names as Turner Broadcasting, Verizon Wireless, National Football League, Kellogg’s, Mercedes-Benz, The American Cancer Society, Public Broadcasting Service Kids and Cartoon Network. We also have over 10 years of experience in multi-platform game design and development leveraging the Google Cloud Platform and the Unity 3D Game Engine, which are both leading the revolution in Augmented Reality and location-based game development tools.

Idea Proposal Stage (choose one)

  • Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.

Tell us more about your organization/company (1 sentence and website URL)

At Thrust our Game Science philosophy applies a research-based approach to agile game development to create socially responsible solutions that influence behavior. (

Expertise in sector

  • 7+ years

Organization Filing Status

  • Yes, we are a registered company.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

The Thrust team, in our innovation game lab, where play around, recently completed an augmented reality game prototype for a Neko Atsume meets Pokemon GO, crossed with Ghostbusters experience. It's an active, exploration game where the player uses their phone to look around to find interesting and unique entities. We are now seeking to leverage this game tech for good to see if we can create civic-minded information gathering citizens in the service of making a positive impact in their world.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

'CaCaw' - See Something, Do Something, bridges peace and planet by facilitating and incentivizing helping others less fortunate, in one's immediate surroundings, through cooperative, social, location-based gameplay. Our aim is to create an exciting and engaging, mobile game, which will crowdsource useful, high-quality travel data leveraging augmented reality technology, incorporating the collective needs of all stakeholders by encouraging input from a broad base of travelers. In doing so, all travelers will benefit, especially aiding the smaller population of travelers with disabilities.

Who will work alongside your organization in the project idea? (1,000 characters)

During the design phase of this project, we will gather information across a broad range of participants, through discussion forums focused on the following topics: (1) Understanding the complex travel needs of people with disabilities (2) Identifying capabilities of urban planning institutes and transit service providers (3) Applying AR technologies to increase transit use among people with disabilities. Participants will represent their respective organizations and share viewpoints, status of current research, and overall feasibility of the proposed solution. After, we will author a consensus document to inform the design and feasibility of the game to be developed, piloted, and evaluated in the development phase. Communities partners include Georgia Vocational Rehabilitation Agency, Tools for Life - Georgia Institute of Technology, The Center for Leadership in Disability - Georgia State University, SourceAmerica, City of Atlanta - Department of City Planning and Smart City Program.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

We have identified and received letters of commitment from community partners for this project in the city of Atlanta that includes top researches in their fields of disabilities and transportation from Georgia Institute of Technology and Georgia State, high-ranking government officials in Atlanta city planning and transportation authorities, along with a leading location-based augmented reality technology provider (Skingz).

Geographic Focus

We will start small/local and will iterate quickly by prototyping our solution in Atlanta, GA (U.S.)

How many months are required for the project idea? (500 characters)

Proposed timeline: Months 1-8 - Requirements, Design, Develop, Launch (Prototype/Alpha); Months 9-17 - Feedback, Design, Develop, Launch (Beta); Months 18-26 - Feedback, Design, Develop, Launch (Minimum Viable Product); Months 27-35 - Feedback, Design, Develop, Launch (Go To Market Solution)

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

Attachments (1)

CaCaw Onepager.pdf

CaCaw Onepager - CaCaw by Thrust, seeks to increase transit use among people with disabilities through crowdsourcing useful travel information from all transit users incentivized through augmented reality (AR) gameplay. About Thrust: The Thrust team has been creating video games and interactive experiences together for 10 years with over 200 product launches. We are game developers and scientists who believe that innovation through collaboration can make a difference.


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Photo of Nazly Catalina Ortiz

Good idea for inclusion!

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