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Behavioural Change cum Peer Education: Tool for Peace and Prosperity.

This project promotes the idea of harmony, economic transformation and the absence of hostility in North Eastern Nigeria and beyond.

Photo of Adisa Adeniyi

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Explain your project idea (2,000 characters)

Living & or schooling in the worst-affected parts of the Nigeria especially Northeast had become almost impossible as a result of Boko Haram insurgency. This project aims to address the problem of insurgency challenge in Nigeria through bevavioural change communication & peer to peer education to impart knowledge in students/youths in the affected communities. Community leaders & members will be fully involved so as to promote sending students to school especially girls while farmers return to farm. This proposal seeks to create the necessary environment for out of school youths within their community to build knowledge & peer influence to embrace peace & sustain education. This will be done by deploying tested Peer Education Handbook by International Falcon Movement -Social Education International within an identified community amongst particular peer group. The group will teach their peers in education skills in peace education. This peer group will thereafter be empowered to form CBOs which then takes forward several activities & initiatives necessary to return peace to Northeast in Nigeria. The CBOs will also expand its activities to surrounding communities in order to maintain peace & expand access to education in Northeast. One of such youth initiated CBO will be supported by grant in each of the 50 clusters of the operation of grant (One CBO from each of the 5 clusters). The Outreach activities of the CBOs will be supported. Each of the 50 CBOs will carry out ten (10) outreaches every year reaching 300 people for access to education & peace per CBO per outreach, thus a total of 3,000 people will be reached by each CBO per year. A total of 45,000 people will be reached per year & 135,000 within 36 months of the project period. GCDF also plan to use the mass media to reach at least 100,000 youths/students, parents, traditional councils and community leaders with information on need to maintain peace, protect schools & increase school enrolment.

Who are the beneficiaries? (1,000 characters)

Direct beneficiaries are youths ages 6- 15 who have been displaced in Northeast will benefit from peer education by CBOs & partners. The CBO will also expand its activities to surrounding communities in order to maintain peace & expand school learning among this group in Nigeria. The youths will be trained as peace ambassador who in turn use peace talks to establish a certain type of behavioral restraint that will result in the establishment of peace & economic growth. During the outreaches, efforts will be made to teach the participants on new ways of farming so as create wealth for the restless youth. New & improved seeds is going to be provided as a way of empowering them. Indirect beneficiaries are community leaders, teachers, parents & so on. Theory of Change " If we train youth in negotiating skills, they will become more effective advocates for their interests through nonviolent means”. “If we generate jobs for unemployed youth, they will not be available to become Boko Haram"

How is your idea unique? (1,000 characters)

Our innovation is community mobilization strategies through the use of peer education & Behavioural change communication to impart knowledge in youths. This project seeks to create the necessary environment for out of school youths within their community to build knowledge & peer influence to embrace peace. This is unique because peers speak each other’s language. It is a language & perspective that makes sense to peer, which can help novices gain a foothold toward understanding. Peer feel safer going to a peer when in doubt as peers are equals, fellow learners. Peace education will help to redress the culture of violence & aggression & inculcate the value of peaceful coexistence & non-violent orientation on every citizen. A robust countering violent extremism (CVE) programme will be an integral part of this peace education. GCDF is well position to implement this project as a result of its experience in peer education. We are also well familiar with the terrain with able staff.

Idea Proposal Stage (choose one)

  • Prototype: I have done some small tests or experiments with prospective users to continue developing the idea.

Tell us more about your organization/company (1 sentence and website URL)

GCDF has over 2 years’ experience in designing, planning, implementing, monitoring & evaluating community based development projects through the use peer education cum behavioural change communication in emergency Northeast in Nigeria. Visit:

Expertise in sector

  • 1-2 years

Organization Filing Status

  • Yes, we are a registered non-profit.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

GCDF visited Internally Displaced Persons (IDP) in Waru Community, Abuja, in 2017 to ensure access to services & materials support to the displaced families. The Waru community is unique with respect to the resettlement of IDPs – in Nigeria as it does not possess the structure of a conventional IDP camp. Rather, the displaced families are spread within other families in the community they reside with, while rebuilding their lives. Sequel to this, we agreed to start a program on peer education.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

Peace is influenced by religious tensions in Northeast Nigeria. Prosperity has been impacted by the insurgency (Boko Haram). Of the 6 geo-political zones in Nigeria, the North-East is reputed to be the least educated region in the country. This has been worsened in the last decade by the activities of Boko Haram, a deadly anti-education insurgency mostly active in the region, which has abducted school girls on a few occasions, destroyed school infrastructure, killed people in tens of thousands and internally displaced over a million people in the country. At a point in September 2017, more than half (57%) of schools in Borno State were closed down while about 1,400 schools in the North-East were recorded to have been destroyed by the rebels. An estimated 3 million children in Borno State alone were in need of emergency education support. This idea utilizes the approach built from the context of culture, approach, knowledge, wisdom, needs and aspirations of Northeast Nigeria people.

Who will work alongside your organization in the project idea? (1,000 characters)

Society for Women Development and Empowerment of Nigeria (SWODEN) & Wanoriya Amana Foundation (WAF) are involved in this project as implementation partners who GCDF is currently working with in addressing education in the Northeast. Communities, religion leaders, youth based organization, parents, traditional rulers (Emir) and teachers are involved in this project. The key stakeholders, target groups & beneficiaries i.e. GCDF, CBO, the partners, & sub-partner organizations, officials of state & local governments, representatives of target groups & beneficiaries who are members of the community implementation committees are participants in the implementation of the program to ensure sustainability of the project. In other words, the involvement of the stakeholders, target groups and beneficiaries in the planning, implementation, monitoring & evaluation will be a major factor which will ensure that the outcomes continue after the funding by GHR/OPENIDEO.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

The north east community has a surplus of young people who are ready to volunteer and serve as peer educator/ peace ambassador under this project. Our staff & partners understand the terrain, specialize in peace, behavioural change communication & peer education, speak local language, love and are committed to their job. It was found that use of local languages and community involvement in message and media material development greatly increases probability of reaching the audiences.

Geographic Focus

This idea target Northeast (Yobe, Borno, Adamawa,Zamfara, Bauchi, Gombe & Taraba States) in Nigeria.

How many months are required for the project idea? (500 characters)

This programme shall take place for period of 35 months. Milestone will be reproducible & adaptable to needs assessment. *Do needs assessment & determine effective methods of communication*Organize logistics: fund, transport, communication, contracts & materials*Secure commitment of 5 experts to discuss at seminar.*Process evaluation.* Administer Knowledge/attitude/behaviour pretest survey to 500 youths* Peer to Peer Education Process & BCC* Conduct good monitoring & evaluation* Auditing.

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

If Yes, how has project idea changed, grown, or evolved since last year? (2,000 characters)

Not Applicable.
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Team (4)

Adisa's profile
Christina's profile

Role added on team:

"Community Mobilisation Manager"

Peace's profile
Peace Dominicans

Role added on team:

"Program Manager- Experience: Peace Dominicans has wide experience in peace, social justice, education, health care, spirituality, pastoral care, prison ministry, the arts, and care of creation. Peace Dominicans has founded 8 congregations of religious women coming together for peace. ROLE Peace Dominicans will support effort at strengthening the capacity of specific community structures, government institutions in coordination with other peer organizations to ensure the sustenance."

Mike's profile
Mike Niconchuk

Role added on team:

"NGO Coordinator- EXPERIENCE: He is widely experience in refugees, migration, Neuroscience, mental health, youth development.ROLE: He will be based in Borno/Yobe state and report to the Project Director. The NGO Coordinator will implement community based program focusing on key project objectives and ensuring all modalities that lead to project sustainability are well developed and validated."

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Attachments (3)


Peer Education Handbook by International Falcon Movement –Social Education International

Behavioural Change cum Peer to Peer Education tool for peace and prosperity OpenIDEO.pdf

Full proposal on Behaviour Change Cum Peer to Peer Education: a Tool for Peace and Prosperity

Illustrative Work Plan.xlsx

Illustrative Work Plan.


Join the conversation:

Photo of Mike Niconchuk

Very cool model in a much needed place. I wish you the best of luck with this.

I have one question. You said that "The youth will be trained as peace ambassador who in turn use peace talks to establish a certain type of behavioral restraint that will result in the establishment of peace & economic growth..."

What exactly is the "behavioral restraint"? Does it mean that the peace talks will cause youth to question the use of violence? I just want to understand a bit more how the peace talks can influence behavior.

Many thanks! And good luck!

Photo of Adisa Adeniyi

@ Mike Niconchuk,Behavioral restraint is an approach used to manage violent or self-destructive behavior. Yes, the peace talks will cause youth to question the use of violence. This led to our theory of change which make us believe that successful implementation of peer education through the involvement of youths as peace ambassador will promote peace and return prosperity into northeast in Nigeria. For example, if we train youth leaders in negotiating skills, they will become more effective advocates for their interests through nonviolent means”. Or, “If we generate jobs for unemployed youth, they will be less available to be recruited to violence. Or if youths are trained in peacebuilding skills, it will be difficult to be recruited as Boko Haram or ISIS.

Photo of Mike Niconchuk

Thank you Adisa Adeniyi ! It's very interesting. Have you come across a group called Equal Access working in Maidugri and Kano state? I work with them on several projects around psychology and extremist recruitment. Much of my research focuses on the psychological motivations and underpin joining violent extremist movements, and I'd be happy to exchange emails and talk more. First to learn from you :) and second to see if I can be of any help.

Photo of Adisa Adeniyi

@Mike Niconchuk, Yes I have heard of organization called ‘Equal Access’, the organization is doing great work. You are welcome on board. You can send mail to:

As you are joining this project, the starting point is to read the project write up/proposal and understand it. You may have to read more than once including the attachments.
Thank you.

Photo of Mike Niconchuk

Thank you! I'll follow up with an email this week for sure.

I just came across this report which made me think of you and your team: It also links to some of USIPs best resources.

Photo of Adisa Adeniyi

@Mike Niconchuk, Grateful for sharing.

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