OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Amara Hub: Building Community Resilience to Poverty.

Amara Hub is a space to converge social innovation ideas that enable activation of rural communities in Northern Uganda.

Photo of Bridget Kezaabu Odongo
5 3

Written by

Explain your project idea (2,000 characters)

Amara Hub convenes self-help grass-root groups to engage in evidence-based programs that focus on expanding their economic opportunities. Each individual undergoes a skills audit and identification exercise to help them discover their passion before matching them to relevant programs aligned with their preferred skillset. The array of skills imparted include financial and digital literacy, craft and textiles design, reproductive health amongst many other need-based skills and opportunities.

Who are the beneficiaries? (1,000 characters)

Our primary beneficiaries are women-led households in Kole District, Northern Uganda. Amara Hub executes evidence-based training programs that impart resilience to poverty.

How is your idea unique? (1,000 characters)

At Amara hub, we appreciate the fact that the solutions to nearly all the world's problems have already been found. What makes us unique is that our process of implementation is done not just for, but with the community we serve. Coupled with the fact that our headquarters are located in the heart of post-conflict Northern Uganda, Amara Hub is prime for both scale and impact.

Idea Proposal Stage (choose one)

  • Early Adoption: I have completed a pilot and analyzed the impact of that pilot on the intended users of the idea. I have begun to expand the pilot for early adoption.

Tell us more about your organization/company (1 sentence and website URL)

Amara Hub is a space to converge formal and informal social innovation projects to activate rural communities. Our website is

Expertise in sector

  • 1-2 years

Organization Filing Status

  • Yes, we are a registered non-profit.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

At the tender age of 3, one of our co-founders had to flee his village from the brutal forces of the Lord's Resistance Army in Northern Uganda. The war has since ended, but scars remain in the form of poor livelihoods, inadequate basic services, and domestic conflicts. Amara Hub was formed to bring about catalytic transformation in this region and be a model for reconciliation and economic recovery.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

Our choice to focus on peace was driven by the need to address the systemic causes of conflict in order to bring about sustainable peace for the people of Northern Uganda. A collection of factors including civil disturbance, low productivity and poor infrastructure have affected the economic prosperity of the region.

Who will work alongside your organization in the project idea? (1,000 characters)

Our collaborative efforts bring together community leaders, religious leaders, partner organizations and government representatives all of whom share a common goal to deliver societal impact. By working towards a common purpose, we accelerate the depth and breadth of our programs and accelerate distribution of skills and knowledge.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

In retrospective from working with communities in Northern Uganda, the key strengths that stood out are the strong sense of belonging, cooperation, and a culture of sharing. These attributes enable the success of programs for social change and community well-being.

Geographic Focus

Our geographic focus is Northern Uganda in East Africa.

How many months are required for the project idea? (500 characters)

Our project idea requires 30 months of implementation in order to ready it for sustainability. The first 6 months shall be to translate our insights into a concrete action plan and well-framed opportunity. The next 24 months shall be to iterate and refine our project to deliver reliable and long-term success.

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

Attachments (1)

Amara Hub_UX Map.pdf

The User Map for of the journey and impact Amara Hub aims to achieve from short-term to long-term.


Join the conversation:

Photo of David Ezra Jay

Hi Bridget,
Great project. I like this concept, "self-help grass-root groups to engage in evidence-based programs that focus on expanding their economic opportunities."
If your "skill audits" finds people talented at planting and protecting trees, I'd love to connect as we have a system that can expand economic opportunities for people planting trees.

Photo of Bridget Kezaabu Odongo

Hello Ezra,

Happy to hear your appreciation. Sure, we would love to include tree-planting and environmental conservation in our programs. We are particularly interested in your proposed model of expanding economic opportunities through that activity. Let's connect and speak in more detail.

Thank you!

Photo of Bridget Kezaabu Odongo

Ezra Jay 
Following up on the above conversation. Could you drop me a mail on bridget (at) amarahub (dot) org?

Photo of David Ezra Jay

Hi Bridget,
Thanks for following up. I am super excited about your project and excited about joining forces with you.

Together we can provide economic opportunity in impoverished areas and empower people to rebuild the environment like never before.

I sent you an email with instructions.

Photo of Bridget Kezaabu Odongo

Hello Ezra,

Thanks for the positive response. We are very excited too and look forward to kickstarting our collaboration in Uganda.