Over the past 60 years, Africa has lost a large number of its elephants and rhinos. Over 4,5 million elephants have been killed, whilst less than 25 000 species of rhino remain, having been more than 500 000 at the turn of the 20th century. The underlying cause for this scenario can be directly pinned to the high levels of poverty in Africa, leading to communities/individuals blindly prioritizing short term monetary value at the expense of their wildlife heritage rather than the long term sustainable value to be realised through preserving the same wildlife for generations to come. In some instances, conflicts between humans and elephants exist, often leading to elephants being unnecessarily shot and killed because their coexistence with humans is viewed as impossible because no proper framework is in place to ensure harmony. What mankind often neglects is the fact that our existence on this planet needs to be accommodative of our natural resources, including symbiotically coexisting with and protecting our wildlife. Elephants, Rhinos and People was championed by Groupelephant.com as a way of addressing some of the pressing challenges facing rural South Africa, and more specifically, the dire scenario presented above where we are losing our wildlife at an alarming rate. This is through a unique strategy that ensures that the protection and preservation of elephants and rhinos in the wild is systematically addressed through poverty alleviation. There is need to strike a balance between how natural resources, including wildlife, are utilized for the betterment of humankind and their livelihoods, which is what ERP strives to achieve. Focus of this presentation/application focuses mainly on the "People" aspect of ERP, brought about by our unique and effective model.