Currently, a lot of global challenges are framed in an elitist way and often appear hypocritical to many. The way they are framed doesn't convey the value to most people as it does not answer the question "so what?" for them.
Lets take the example of Global Warming or Climate Change. The way it is worded is often a call to action to prevent "polar ice caps" from melting or "stopping ocean creatures becoming extinct". For 71% of the population that lives on less than $10 a day this DOES NOT MATTER because they don't understand what it means to them.
There are however better ways to convey the impact in a more personal, human centered way. For example for almost all of the world's population but especially for the poor, pollution impacts health which in turn impacts education and earning poetntial. Everyone can get understand the value of this in their daily life and get behind that. This does not mean we ignore the long terms impact - in fact quite the contrary. By conveying the importance to people in a way they understand its impact in their lives and can see the value in solving for - we can actually change action in the short term which has long ranging impact. In doing so this will also impact the policies that local and global political bodies adopt as people become more aware and get behind the restated challenge. Furthermore, rather than seeing it as an economic detriment being levied by developed countries on the developing, this will also help a dialog between the parties
We can also see similar issues with global challenges like children health. We need to reframe the challenge holistically. Currently to someone in a developing country it often feels like a bunch of rich countries and rich people pouring in money to save sick kids because the countries/communities themselves cannot. At the same time, there is a sense that the healthy kids have no opportunity in terms of education and jobs. An so even if diseases are eradicated and kids become healthy they have no opportunities to build a better life. No one denies we must save kids from diseases that should be eradicated - but again it begs the question "Now what?". By reframing the challenge to be more about quality of life and not just addressing a disease, people can see and gain value. This will also make us think about policies and laws and funding in a more holistic way.
So my idea is to reframe the challenge in a way people can see the value to them, can get behind it and in so doing impact the policy, the law and the economics.