In a time when nature conservancy efforts are under threat, we need to come up with new creative ways to educate the public on how to peacefully co-exist with wildlife in ways that are mutually beneficial. By approaching wildlife conservation through a business lens, we believe it has potential to better stick in the minds of consumers.
We are launching a small business producing designer bat-houses for the consumer market. We call it BatBnB. Bats can eat up to 5000 small bugs each night, and we want to position them as the greatest natural solution to backyard mosquito and pest control. By placing a BatBnB in your backyard, you will provide an increasingly endangered animal a safe space to roost for the spring and summer months. Best thing is, they stay out of your way. Bats do everything they can to avoid humans, they only hunt at night when most of us are sleeping, and they are tucked away inside the BatBnB sleeping during the daytime. Thanks to the beautiful product design, we hope consumers will want to proudly display their BatBnB as an art piece in their backyard.
An important component of this campaign is to educate the community on a commonly misunderstood animal and demonstrate creative ways to think about the relationships we have with the animals around us -- we give the bats a home, they keep garden pests in check for us. Win-Win.