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A wallet that securely unfolds to become a reusable bag, and goes back to being a wallet again.

Photo of Rob Anton
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Solution Title

A wallet that converts into a reusable bag.

Solution Summary

Carrying a reusable bag at all times is hard to do. By creating a wallet that converts into a reusable bag, it’s guaranteed to be with you.

Terms and Conditions

  • Yes

Company / Organization Name (if applicable)

Moved By Tomorrow LLC

Website (if applicable)

What is the current stage of development of your solution?

  • Piloting: You have started to implement your solution as a whole with a first set of real users. You may have started to develop a business model for your solution, including identifying key customer segments, relevant partnerships, go-to-market strategy, and draft financials.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. The first image you provide will be the image used to promote your idea as a Winner.

Video Tutorial.

By combining a reusable bag with something we always have on us, like a wallet, we are eliminating the sticking points of a typical reusable bag. By folding it up and replacing an everyday wallet, there are no additional items to carry around. It’s there when you need it, gone when you don’t.

The patent-pending wallet and the bag are designed as one-piece. Every time a user pays for something they can quickly unfold their wallet into a bag. This makes it impossible to forget to use a reusable bag and will be reminded to use it whenever they pay for something.

We also made sure that the wallet is readily available in its bag form, and made sure the cards and money are completely secured.

This solution addresses which of the following:

  • Point of sale checkout
  • In-store pickup
  • Innovative materials
  • Reusable models

How does this solution integrate into retail environments or delivery systems?

Our wallets transition seamlessly into the retail environment, as they are always with the customer and ready for use when they checkout. The wallets can also be purchased from the retailer and can be used right then-and-there as a bag.

Describe your target market. Who will benefit from your product?

We are skewing toward people ages 16-44 who live in urban environments. The shopping habits of these segments align more closely with our product. They typically go and pick up just a few things that could easily fit into a single bag. This combined with urban living, where trips to the store don’t typically involve a car, and carrying a reusable bag around all day just isn’t practical. Taking into consideration, a wallet is also a fashion choice – we are also looking to target culturally influential people in urban areas, and certain groups before marketing our product more broadly.

How does or might your solution meet or exceed the performance of the single-use plastic bag?

Like your typical tent, hammock, or sleeping bag, our wallets are made out of ripstop which makes them incredibly durable and repairable. The strap can handle 283lbs of force, and the bag can handle 141 lbs of force, and over twice that on the bottom. This weight can be carried for very long distances – one even made a cross-country bicycle trip from New York to LA with no issues after being used every day. This product is accessible to anyone who carries a wallet and is not very expensive.

How does this solution impact / improve workflows for stakeholders (e.g. cashiers, stocking staff)?

With an MBT wallet, customers will never forget their reusable bag, and staff/cashiers will have less of a need to bag with single-use plastic bags. When customers go to pay with their wallet, the bag is right there ready to be unfolded and quickly loaded with items. Our bag holds 1.5 bags of groceries which is the average number of bags people use per shopping trip.

What additional benefits might the solution provide to stakeholders (retailers and customers alike)?

For retailers: It will add another product and sku selection for them to sell. It proves that the retailer is actively offering better environmental products and will appeal to younger buyers. They will potentially be stocking less plastic bags. For customers: It will give them another way to express environmental commitment. Plus, they will have a bag to use for everything, not just shopping.

How is your solution scalable across retail environments?

Customers will be carrying the wallet-to-bag with them. For stores, the MBT wallet can be displayed similar to most products sold in stores. At first we're going to need an in-store display that explains the idea. We want to avoid people thinking it's just a typical wallet. Overtime, awareness will increase and this won't be as much of an issue.

What regions will your solution be applicable in?

Seeing that disposable bags are an international problem, we are confident MBT wallets would be appropriate in most cities and countries. The MBT wallet will be more popular with populations that commute more by foot, bicycle or public transport as they will find an even higher need for access to an extra bag whenever needed. We plan on using recycled fabrics and/or repurposed factory discarded materials.

How is your solution recoverable? What is the expected end of life for this solution's materials once it is no longer usable? Please upload any documentation or evidence of material recoverability.

The lifecycle of an MBT wallet is very long. MBT wallets are made of highly durable and repairable recycled material. We are currently developing iron on repair patches that clients can use when their wallet is damaged. At the end of their life, MBT wallet materials are all capable of being recycled.

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

We aren’t just looking into one solution to make our manufacturing more environmentally sound, we have a number of solutions that will all work together. We will be using recycled ripstop, and would like to eventually source our own raw materials from ocean plastics that will be pulled out to supply our yarn. We’re also looking into partnering with other large manufacturers to use their scrap rip-stop for parts of our MBT wallets. We will also be selling patches to allow repairs to be made.

In what ways does or might your solution prompt behavior change amongst stakeholders, including retail staff and customers? How will your solution successfully design for this change?

By designing the wallet and the bag to be one piece, every time a user pays for something they can quickly unfold their wallet into a bag. This makes it impossible to forget to use a reusable bag and will get them to use it whenever they pay for something.

What unintended consequences can you foresee unfolding from your solution, and how might you mitigate them?

One issue we see is people not understanding how to use the product. We plan on mitigating this through simple product additions (colors and patterns to communicate where to fold), through easy to find videos (through QR codes links or websites), as well as printed instructions and stickers that would come with the wallet-to-bag. It is very intuitive though and after a few times, most people know how to use it.

What health and safety concerns might your solution raise, and how are you considering addressing them?

Although our wallets have a very long life cycle (many years), people may not recycle them. We will try to mitigate this by offering a discount for trading in worn out wallets or repairing them. We believe there is much less of a suffocation risk with our ripstop material over plastic, but we need to see studies.

Please upload a business model canvas or plan.

What are the biggest challenges you're facing today? What are existing gaps in your solution?

Biggest challenge is the fact that it's a new product that doesn't exist in the marketplace. Our challenge is to create awareness of our solution and get people to understand how it works.

Mentorship needs (please select up to 3)

  • Retail Operations/Flow
  • Growth and Scaling
  • Fundraising / Finance

Tell us about yourself and your team. What is your background and experience?

Jim Ganino – Inventor. Chris W. Bollis – Head of Sales. Rob Anton – Marketing and Branding.

In what city are you located?


In what country are you located?


What is your legal / organizational structure? (if applicable)


Please describe how becoming a Winner will support the growth of your concept.

We know that we need to get the word out about this product. If we do win, want to get moving on product production, and start advertising as well. We have the hurdle of being the first product of it's kind, and we need to get people to understand our product and how it can help them.

How did you hear about the Challenge?

  • In the news
  • Someone in my network (word of mouth)

Is your company a diverse supplier, MBE, WBE, VBE?

  • None

Do you feel like your organization or team is actively equitable or anti racist? What are some examples of this?

Our organization is equitable and non-racist. Our three founders come from diverse backgrounds, and desire to design products to better humanity.

Please list all materials, the percentage of that material, and the weight of that material per unit, if you are able.

584 square inches of 1.8-ounce nylon ripstop fabric. 7.5 square inches of nylon hook and loop fastener (velcro). Nylon thread. The weight is 63.5 grams.

How is your feedstock sustainable?

We are going to be using recycled material and will be initially purchasing it from verified suppliers (much of this material is made from discarded fishing nets). We will also be looking to source material-scraps for pieces of the wallet. These would come from outdoor, and apparel companies that are currently discarding scrap ripstop.

How do you anticipate your solution being currently recovered at its end of life?

  • We will offer a buyback program to replace the product.

What geographic regions are able to work with the type of recovery intended for your solution?

Everywhere, they can mail it to us for return and repair. We will also have patches available to self-repair.

If leaked into the environment, how will your solution break down?

  • Non-Biodegradable

If your solution decomposes and breaks down, what does it break down into, what is the timeline for that breakdown, and what are the environmental conditions that will be required for that breakdown? How does this differ between the environment and landfill? Please be specific.

It doesn't breakdown. It's designed for durability and years of use. We want people to use this wallet/bag for a very long time, and when it's finished, we'll buy the product back and recycle it. Because it's a wallet, this isn't going to be a reusable bag that people forget at home–it will get used. A typical nylon reusable bag needs to be used 43 times to offset its footprint. Because our materials are sustainably justified as a wallet, the bag has a neutral footprint after the first use.

What evidence can you provide about how long your solution can hold a damp item (such as a cold bottle) or be in a damp environment (such as with rain)?

Because the material (nylon ripstop) is also used on many outdoor products such as hammocks, tents, and outerwear, our MBT Wallets will completely hold up in all weather conditions. The material is hydrophobic and can work just as well as wet as when dry.

Who pays for the solution—customer or retailer? How will the solution be cost competitive to single-use plastic bags at scale? How would that be explained to a retailer? To a consumer / bag purchaser?

The customer will pay for the solution, either by purchasing the wallet in-store or online. The retailer will save money on plastic bags and will have another product to sell.

How is your solution distributed / introduced/ explained to consumers to maximize adoption and by whom or what?

Because the MBT wallet is a completely new product, we need to communicate this is a dual-purpose product. Along with PR and advertising campaigns, so people are familiar with our solution, we would have smart displays with video loops of our product being used. If this isn't available, we will have packaging that explains it, as well as QR code video links. We plan on having a large web presence as well where people can learn about, and buy the product.

In thinking about inclusivity and accessibility, who may not be able to use your solution, and how might that be addressed?

We know this is not the end-all-be-all for people that buy in bulk – which would require multiple bags. Even if they do need multiple reusable bags though, the MBT wallet is one less reusable bag they have to carry.

(If applicable) Where is your solution stored in a store? For example, back of house, at a register, in a kiosk. If relevant, in your description, outline the need (if any) for custom bag holders as added cost/infrastructure needed for all retail stores.

We would love to have a smart display, but we understand that space is limited in retail settings, so we plan on having our products fully capable of living in existing displays, fixtures, and shelves.

What is your top insight from the feedback you received? What was surprising or unexpected?

There were some excellent design suggestions. One insight was, do we focus on this being a wallet, or do we focus on this being a bag. Another was to consider the circular design and perform a lifecycle analysis on our materials. There were also questions about durability, which we researched. The strap can take 283lbs of force, and the bag can handle 141 lbs of force.

What is resonating with stakeholders?

They really liked the idea that our product is always with you. That the solution that was useful to everyone, doesn't alienate men, and is ideal for people living in urban areas.

What are the primary barriers consumers and retailers will have to overcome in order to adopt this solution versus bag options currently on the market?

Getting people to understand that our product is more than a wallet. They need to see how it works, and they can use it to improve their lives and help the environment. People also seemed concerned about the wallet keeping everything safe in the bag form – which it does – but we'll have to address this perception.

Based on the Refinement Phase, what components of the solution do you plan to change and how will these changes improve your solution? Be specific.

• We plan on potentially eliminating the flap that keeps the wallet closed. This will then make the wallet have less “dangling” fabric when in bag form. • We also plan on sewing an area of the velcro tabs to cause them to dangle less as well. • We want to explore using magnets rather than velcro. • Creating a higher-end MBT wallet as well as keeping our more cost-effective one. •We want to prototype a flat-bottomed bag. • Modify the bag so it can attach to the existing plastic bag-holders at self-checkout stands, making it easier to load.

Describe the timeline to implement these improvements. Be specific as to what will change tomorrow, three months, one year. What are your immediate next steps?

We plan on finishing up new prototypes as soon as possible. We are working on them now, and will hopefully have them finished before the new year. We had a very good call with the Ideo, and Target teams, and are very excited to get going on the ideas they had for us.

What support or resources are needed to achieve your next iteration?

We’ve been prototyping and perfecting the MBT wallet for a while now but we are interested in more materials and design expertise. • Product design assistance • Time with a materials specialist • Prototyping help

Please describe how you intend to use the prize funding, if selected as a Winner. Be specific.

• Prototyping • Manufacturing/initial inventory • POV video of how to use it • 30-second advertising piece that can be cut down for social posts • Product photography • Web development • Media budget

Interest in the Accelerator (Yes/No)

  • Yes

Do you consent to IDEO sharing your contact information (email) with Closed Loop Partners for continued communication?

  • Yes

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