Before we start to fill you in with the details of generating traffic with Google’s new features, let’s give you a quick recap of Google My Business. It is a simple means with which you can claim your storefront or office address on Google. In this way, whenever someone will make a search for your business or store, you will be displayed on Google’s search right side. Or when someone will make a search for your product or service offered, you will pop up in the pack
The interesting part is that Google continues to make changes to it and that makes it easier for you to generate sales and leads. And marketers have started to leverage these exciting features. Let’s go through the features that help you generate more traffic.
The welcome offer:
We all know that the best way to generate more sales and leads is by offering various coupons and discount offers. How do large businesses produce heavy sales in short time? They do the same. Google knows very well that people always look for good deals and new ways to save cash. With Google’s new feature, it has become easy for a business to give different prizes to its customers with the help of welcome offers. This will bring new customers to your yard as well as existing customers because they will be notified whenever you will have new deals. You can create a welcome offer from Google My Business app.
All you need are a few clicks:
If you use your mobile to search for branded terms, you will notice an addition of a button, Request a Quote, in your very own business listing, initially discovered by the greatest Joy Hawkins. Enabling this button will help people to ask for various quotes like on cars, a particular service, and even insurance. You can communicate with your potential customers for quick sales by reviewing the quotes and replying to them.
Claiming your URL:
Businesses can claim URLs and short names for their listing. Do it if you haven’t already before somebody else takes it. But remember that you have the chance to make changes to your short name only three times a year, don’t go wild. You make think it isn’t a big deal so you should know that it is hard sharing your profile on text messages, business cards, and emails without posting a URL.
This might be the most favorite feature for most of you. Google Assistant allows customers to order food from different stores and restaurants. That food is delivered via Postmates, Delivery.com, ChowNow, and DoorDash, etc. Customers can make a click on the “Order Now” button found on the listing can select their pick-up point and payment is done on Google Pay via the default payment.
Boosting rankings and conversions:
You can control images by setting up a profile cover photo and you can find a place solely for logos on the top-right corner of your profile after the business name for a better conversion rate. This is a good additional feature and apart from this, the web 2.0 posting service enables you to increase your rankings. If you haven’t ever worked on Google My Business app, you should start right about now. Their new features and updates make it simpler for you to generate more traffic and collect leads.