This is an awareness campaign which shows that people in different countries are all subject to unlawful detention. It taps on the current movement of people from different countries being very much alike
The picture above should pull people in and make them aware of such situation.
I used the pictures of the people from Michael Jackson's (RIP) video clip Black or White. They obviously shouldn't be on the final campaign (unless they want to).
What kind of resources are needed to get this idea off the ground and/or support it over time?
We just need to get pictures of people from different countries + one picture of a typical person from the country that the campaign will run to make it more attractive. The size of pictures can be huge as seen on al's inspiration http://www.openideo.com/open/amnesty/inspiration/protect-protect/
My Virtual Team
Anne-Laure for always quality discussion (specific to this case is the HSBC's ads idea)
Ashley Jablow for giving morale support (for checking while I was having connectivity issues)
Vincent Cheng for coming up with very good applicable concepts (doability)
Jason George and Ana Cecilia Santos: Showing the power of sketches
All of the rest of the OpenIDEO community
How could this idea also be adapted to work in low-tech situations?
It is for both low tech (posted image) and high tech (digital image)