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Shift Freedom - sticker sign up campaign

Create a signature or Amnesty sign-up campaign around the topic of Shift Freedom. When people sign up, they will be sent 10 cool Shift Freedom stickers which they can place on their keyboard and give to their friends

Photo of Anne Kjaer Riechert
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Amnesty can create a campaign around the topic "Shift Freedom". To promote the campaign, they can create and distribute stickers to be placed on the top of the shift key on computer keyboards. When people sign up to be part of the campaign they could for instance be given 10 stickers - one for themself and 9 to hand out to their friends.

What kind of resources are needed to get this idea off the ground and/or support it over time?

Amnesty would have to be behind the campaign to add credibility to the campaign. Amnesty would also have to pay the cost of design, production and distribution of the "Shift Freedom" stickers. Stickers are cheap to mass produce and very cheap to mail. To bring down the cost Amnesty could upload a pdf with the sticker design on their website, so people can print them out at home.

How could this idea also be adapted to work in low-tech situations?

Then Amnesty would just produce and distribute the sticker amongst people who support their off line campaign, for instance on-the-street signature campaigns.


Join the conversation:

Photo of Haiyan Zhang

Hi Anne, love how this idea keeps the campaign topic at top-of-mind on someone's keyboard.

Photo of Vincent Cheng

Agreed. Creative way to keep things top-of-mind.

I wonder if there's a way to relate how often the average person presses a shift key with some stat on unlawful detention/human rights.

Perhaps you could even link the counting of shift key presses(by a downloadable program from the "" website) to some kind of micro donation pledge that gets totaled up to be donated say at the end of 1 day.

Photo of Anne-Laure Fayard

Nice indeed and I like all the associated symbols with "shift".
I'm also wondering if it could not be associated to Jason's universal symbol "III":
I think that the word "shift" is powerful in terms of symbolic connotations (on the keyboard and more generally) and it also has "musical" / "poetic" power (sorry I can't find the right word; by this I mean it's easy to say, to remember ("it sticks"), to combine with other words...).
I like Vincent's idea of associating the shift key on the keyboard to some "action"...

Photo of Anne Kjaer Riechert

That is such a great observation Haiyan. The target group of this kind of campaign probably spend a significant amount of hours a day in front of her/his keyboard. If the sticker is well designed and in a non-work-intrusive way, I think it can both bring meaning and delight to people who would place it on the keyboard.

Vincent, I love your ideas about making some kind of symbolic connection between the Shift key and the overall purpose of the campaign. It makes it very actionable and as well speak to the unconscious at the same time! I will need to dig a bit more into the numbers, to see if I can see some possible connections. But ANY IDEA IS WELCOME: Let´s build this concept together!

Thank you Anne-Laure for the suggestion. i will definitely check out Jasons idea.

Photo of DeletedUser


Great idea Anne. I was going trough all the ideas and this one definitly "sticked" me. It's very simple but yet very powerfull. Also I really enjoyed Vincent perspective. I also think it could be very powerfull if we could relate this kind of campaign with everyday actions, specially the inconscient ones (pressing the shift key) and by doing that, create an impact somehow.

Photo of Anne Kjaer Riechert

Thank you for your feedback Tiago. It is nice to get confirmed that I am not the only one who thinks "Shift. Freedom" would be a powerful tag line for a concept.

Do you have any additional ideas for how we could relate the campaign to other daily activities, apart from the actual "SHIFT" key?

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