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Field Farmer Schools and Collective Marketing

It upgrades the linkage of farmers to the formal sector, and optimizes agrifood supply chains to deliver business and social value.

Photo of Matovu Sula Mark

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EXPLAIN YOUR IDEA

My idea works to enable to enable small holder farmers enhance their farming operations, enabling them to see financial possibility even from what have until now, been small localized farming ventures. The process of building the capacity of farmers to enable them produce quality and to enable their products penetrate markets and compete favorably involves mobilizing them into groups (Field Farmer Schools in our case). In order to successfully conduct this, NAMPYA employs (through the extension and marketing committees) a market demand –driven approach to refine and rejuvenate area profound crops (Tomatoes, Maize and Beans) and develop competitive quality lines so as to have sufficient quantities that have a high quality. Acting as a Cooperative, NAMPYA Farmers' Market sources markets, demands fair prices and farmers support its sustainability with 14% of every sold volume of products. For the success of this idea, the marketing and extension committees were all equipped with marketing skills which include bulking, market penetration, sustenance, quality management and price negotiations. Besides optimizing supply chains that deliver business and social value, Field Farmer Schools have proved right that marching together in work is marching together in peace. Therefore, any endeavor geared towards propelling further growth in my idea, will harness the marching -together-in-work effect.

WHO BENEFITS?

The small holder farmers who have for long been living by the mercy of middle men to dictate prices of their farm output.

WHERE WILL YOUR IDEA BE IMPLEMENTED?

In Uganda (Sub-Saharan Africa), where there's a huge envelope of many un-tapped agricultural resources because of the deficit in human and institutional entrepreneurship and where the poorest Ugandans include millions of rural subsistence farmers.

ARE YOU IMPLEMENTING IN AN ELIGIBLE COUNTRY?

  • Yes

EXPERTISE IN SECTOR

  • I’ve worked in a sector related to my idea for over a year

EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)

  • Yes, for more than one year.

TELL US MORE ABOUT YOU!

As the Executive Director working with a team comprising extension, sales and marketing staff, all guided by an Advisory Board that is chaired by the Sub-County Chief, I do invite collaborators to join us in our quest to un-cover innovative agribusiness and ideas.

IS THIS IDEA NEW FOR YOU OR YOUR ORGANIZATION?

No Field Farmer Schools, Food hubs and collective market access form the success that we are counting on right now. To get hold on to this idea, it was after realizing that the greatest source of illness and suffering among small holder farmers is an empty wallet, and to help them earn an honesy living, I started up NAMPYA. As Martin Luther King said the more we don't unite, the more we shall die fools, using this idea now for two solid years, has proved beyond doubt that unity is power. So as farmers are united, they gain a formidable force with which to demand for what they want including prices for their products.

HOW IS YOUR IDEA UNIQUE?

The use of Field Farmer Schools together with collective market access is a unique idea because it offers the opportunity of expanding the options for farmers to sell and maximize profits from their crop sales. Besides offering a platform for improved negotiating power and well-designed aggregation models to command better prices, the use of Field Farmer Schools and collective marketing bears the potential of improving ability to identify pro-poor, small holder inclusive and or gender-friendly Agribusiness development opportunities. Field Farmer Schools and collective marketing, is also a way that strengthens competence in the area of market access for small farmers. Field Farmer Schools also bear capacity to grow integrated, collaborative and holistic ecosystems for youth and rural entrepreneurship development, and equally to co-create action across the divided sectors of the rural world

WHO WILL IMPLEMENT THIS IDEA?

NAMPYA FARMERS MARKET uses a team of teams' model to address the fluidity of a rapidly evolving farmers movement. For the idea's implementation, teams like extension, marketing and executive are ready to ensure roles and responsibilities are executed thoroughly through the sharing of information, building over idea, organizational and personal capacity. In case of need, partnerships shall be sourced.

HOW HAS YOUR IDEA CHANGED BECAUSE OF BENEFICIARY FEEDBACK?

No, it was rather applauded. Farmers say that our idea is helping to improve their status as income earners while the cash flow contributes to better food security, health and education opportunities.

WHAT ARE SOME OF YOUR UNANSWERED QUESTIONS ABOUT THIS IDEA?

1. To turn rural areas into urban using Agribusiness 2. To make other informal jobs minor compared to agriculture.

WHY DO YOU THINK THE PROBLEM YOUR IDEA SOLVES FOR HASN'T BEEN SOLVED YET?

The only way to curb Africa's problem of unemployment, rural-urban migration, low incomes, and poverty is by working around the world's biggest natural resources : the soils. So building a solution around soils to retain and attract young farmers into a rural job of producing food for defragmented business plans of aggregation, storage, processing and marketing services, is a new phenomenon and Field Farmer Schools together with collective marketing are the best shot.

WHAT WOULD YOU ULTIMATELY LIKE TO ACHIEVE WITH THIS IDEA? WHAT IS YOUR NEXT STEP TO GET THERE?

I yearn to see NAMPYA FARMERS MARKET as the Silicon Valley of providing innovative agriculturr and Agribusiness development solutions to small holder farmers. By this achievement, I envisage a time where small holder farmers have a strong voice in contributing to strong and peaceful communities, with agriculture as the best occupation ever.

MEMBERS OF MY TEAM HAVE BEEN WORKING TOGETHER FOR:

  • More than a year

MY INTENDED BENEFICIARIES ARE:

  • Within in 500 km of where our team does most of its work

MY ORGANIZATION'S OPERATING BUDGET FOR 2015 WAS:

  • Under $100,000
  1. In our area of Namayumba Sub-County and Wakiso District in the far north of Central Uganda, agriculture remains the major source of income with food crop income being the principle source of livelihood. However, many small holder farmers including myself have for long been food insecure, poor and trapped in a situation of peonage.   So it was in the year 2013, when I sufficed
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to ask myself why in a country like Uganda so lush and ripe for agriculture people should be food insecure! And food insecurity is a complex issue, where for Uganda this includes key issues such as low productivity, limited access to markets, infrastructure and poor nutrition practices. My immediate answer was that something small is just missing. And as many people are crying foul for increased agricultural funding from the central government, I zeroed down to something small “organization”. Yes I defended by sentiment with a saying that the future belongs to the organized. Thus the lack of unity and the benefits of unity are what motivated me to start-up NAMPYA to organize and bundle small holder farmers together for quality and bulk production and to attract the youth into agriculture.

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Spam
Photo of William Lanier
Team

Hi Matovu,
Not sure what you mean by "line"? We have discussed how and why improving storage would optimize agrifood supply chains to deliver business and social value to growers and their communities. It is up to you to review "Storage to Reverse Grain Postharvest Loss" and choose the line you think appropriate. I could troubleshoot the information you choose so you will be able to respond accurately to questions.
William

Spam
Photo of Matovu Sula Mark
Team

William, I first of all love to know how those storage utilities work perfectly, taking the context of variation in temperatures into consideration.
Thanks

Spam
Photo of William Lanier
Team

Hello Matuva,
The utility storage roof breathes and so air moves in and out. This means that warm air and moisture move out of utility before condensation occurs. Variation like day and night temperature does not cause condensation problems for utility storage.
In addition, the utility floors are designed to accommodate aeration fans. Ambient aeration increases the air flow to cool hot spots so harvest and drying can proceed smoothly. Aeration that cools grains and  ground nuts is insurance against fungi and the aflatoxin that reduces quality. High quality surplus grain enable grower products to penetrate markets and compete favorably.
Thank you for the question,
William
Storage Rights to Reverse PHL
Jobs for Youth to Reverse PHL  

Spam
Photo of Matovu Sula Mark
Team

Asante saana William, it's best heard

Spam
Photo of William Lanier
Team

Hello Matovu,
Thank you for your confidence.
However, I am told and believe that Ugandans are capable of leading Uganda.
The lines are already written at "Storage Rights to Reverse Postharvest loss" and "Jobs for Youth To Reverse Postharvest loss" and have already been implemented in Ghana.
Should Storage Rights and Moisture Testing Jobs for Youth be implemented in Uganda?
Regards,
William

Spam
Photo of Matovu Sula Mark
Team

It is an infinite yes William. My self for NAMPYA FARMERS MARKET and for Uganda in general, I welcome you all.

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