Krishi is a Bengali word; it means 'agriculture'. WinMiaki is proposing the idea of ‘KYP-Krishi Yellow Page’ empowering the small scale farmers linking them with the markets for business growth and uplift their livelihoods. KYP is the way where farmers and other local/ regional market actors (Paiker –input Retailers, Arothder -Traders, and Distributors etc.) can search data and also update their own inputted data. It is mainly for those people who are related to the Agriculture- regardless producer and input supplier. Agriculture is a perishable and season specific sector, where KYP can play a very important role to properly manage the value chain management activities. With the help of KYP, the farmers will able to know the availability of quality input materials like seeds, fertilizers, pesticides etc. at his locality from his/ her mobile phone. On the other hand farmers would be able to connect with the local traders/ buyers to sell his harvest at considerable better price avoiding the syndicate and increasing his bargaining capacity. Because with the help of KYP the farmers may avail other alternatives to search the list of other buyers. This connectivity will help the farmers to take the right decision to sell out their harvest in right time reducing the waste and spoilage –both in during production and marketing cycle. By improving access to information KYP will help the farmers to ensure the supply chain of the quality inputs materials that will lead to a good harvest.
Currently mobile phone are the right choice to help the small holder farmers to be connected to the main stream of development. Its immense opportunity to empower poor people and/or small scale farmers in a developing country like Bangladesh. Mobile phones are a quick and safe way to reach small scale farmers; the use of smart phone is increasing day by day as the are available in the market at reasonable low prices. Considering all of these opportunities, WinMiaki has developed this idea of KYP -a mobile based Apps that will help the farmers with his/ her business community/ local/ regional level exploring the business growth and opportunities.
WinMiaki needs necessary support to identify the best way to promote this idea at the farmers/ producers’ level and scaling the product as well as identifying a sustainable business model, we have a plan to work with our Partners/ Development organization/ NGOs to extend the benefits of KYP to the farmers through proper facilitation process. However the scaling of this proposed idea on KYP depends on the experience of the user/ small holder farmers in sustainable/ commercial practices acquired via the information of this app . There is a need of research to develop the ICT based services, which are reliable and trustworthy for small scale farmers to change their behavior/ attitude about this kind of services. If the small scale farmers benefits using different ICT based services like KYP, it would empower them to be connected with other facilities accessing to right information and uplift their livelihoods while willingness to pay could be achieved in exchange of this uplifting.