Standardization by converting produce quantities to a standard unit, say the kilogram for more effective pricing by smallholders
Empowering smallholders to convert farm produce to a standard unit (kg) at farm level to have more effective pricing and get better prices
EXPLAIN YOUR IDEA
The initiative involves conducting a market survey in the target area with the aim of obtaining the weight in KG of the various farm produce sold in the local markets. Weights will be obtained for fruits, vegetables and other semi-processed farm produce such as dried roots (cassava). Once the weights are obtained, this is matched up with the prevailing prices at the time. the survey will then be repeated quarterly to cater for price fluctuation and weight variation over time. The end product is a documentation of time sensitive standardized (to KG) prices for farm produce.
This initiative intends to address the concern of arbitrary pricing of farm produce that more often than not is to the detriment of the smallholder farmer. This will also guide the farmer on the correct quantities to produce for the market. This is inline with the envisioned paradigm shift from subsistence to business oriented agriculture where we PRODUCE FOR THE MARKET and not PRODUCE TO THE MARKET.
The beneficiaries will be threefold:
1. The main beneficiaries will be the smallholder farmers who will be empowered with information enabling them make better production and pricing (marketing) decisions
2. The buyers of the farm produce will also benefit from the easier and more effective pricing of produce
3. Other stakeholders including government will have better data to utilize during planning and implementation of their extension programmes
WHERE WILL YOUR IDEA BE IMPLEMENTED?
I intend to implement this initiative in Kabondo-Kasipul sub-county of Homabay county in Kenya. However, the information from the final report will be useful on as-is basis or as a guide for other agricultural areas in Kenya.
ARE YOU IMPLEMENTING IN AN ELIGIBLE COUNTRY?
EXPERTISE IN SECTOR
I’ve worked in a sector related to my idea for over a year
EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)
Smallholder farmers face many challenges during marketing. For example, vegetables are sold in bunches (leafy vegetables such as kales, nightshade and spider flower), group (tomato, bulb onion, potato) and based on size (most fruits such as water melon, mangoes and pumpkin) My idea involves coming up with standard units of measuring farm produce for more effective pricing and marketing. It will involve moving around the major local markets and taking the weights of such farm produce as described above. At the end of it all, i intend to find out and share for example; how many mangoes, tomato or potato make a kilo? Does this vary over seasons (storage conditions, temperature effect etc). how much would a kilo of a particular product be at a particular time of the year? This information will enable the small holders, with available technologies such as irrigation and greenhouse technology, be able to make wise decisions on what to produce, how much to produce and when to produce it. Such decisions empower the farmer and make him/her a more influential player in the value chain as he/she will produce only what they are able to sell. This will also enable the smallholder farmers project their expected income and reduce the level of uncertainty usually associated with farming. At the end of the survey, this information will be shared to all stakeholders in meetings throughout the target area.
Yes, for more than one year.