The honey sector in the country is one of the few sectors that have the most potential to achieve transformation and growth across all categories of rural households. There are an estimated 5.15 million hives in Ethiopia which are almost all entirely maintained by traditional methods by approximately 1.4-1.7 million beekeepers households, who are keeping bees as a means of income generation and livelihood improvement. As a result, Ethiopia is the first in Africa and tenth in the world in honey production. In the natural forest area, 95% of their livelihood depends on honey production. Beekeeping does not require fertile land, a large area, or much initial capital. This makes the sector attractive for small farmers with limited resources. As a result, the importance of beekeeping in poverty reduction and conservation of natural resources have been emphasized by different stakeholders. However, despite its potential role in the development of rural economy, the beekeeping sector faces a number of problems. Lack of beekeeping skills, inappropriate production technologies, weak market access, weak price incentive systems, and limited financial capacity of beekeepers are the major problems which largely reduce the potential contribution of the honey sub-sector. There is a big challenge to bring quality and quantity honey on the market. This is due to poor quality production and big postharvest loss by the beekeepers. The current increasing demand for the organic honey on the international market needs to systematically tackle the mentioned problem and explore the opportunity for the beekeepers. Our project needs to work with rural unemployed youth to solve the problem through strong business model which bring real and tangible change in the natural forest area. Through supporting them in farm development, certification scheme, developing value addition system and linking them to the sustainable export market. Therefore our intervention will support in connecting to the market, providing information and value addition (storage and processing).