Companies like Monsanto have been villainized by many for their involvement with Genetically Modified Organisms (GMO’s). However, these products offer solutions to food in many countries especially where the lack of water and other natural resources has been jeopardized, and climate change is impacting crops. Large companies have contracts with farmers to buy new seeds each year in order to maximize crop yields. These contracts have been compared to music industries contracts and song sharing websites. Using crops in a second season reduces crop yields. However, farmers will buy second season seeds to save money. For companies providing seeds; farmers buying second season seeds is the same as music buyers using sharing sites to get music. Companies sometimes sue farmers that buy these seeds, which does not help their reputations.
By creating a market for these second season seeds with small farmers; seeds designed to produce more resilient crops could be sold to small farm. These farmers could also take advantage of research and education form Monsanto Academics and Universities Program to help them get the product to markets faster and effectively.