Replicating and improving the impact of Esoko in Mexico
Sending accurate and actionable information to small scale farmers through their mobile phones (SMS & Call Center)
EXPLAIN YOUR IDEA
Esoko MX’s mission is to transform agricultural value chains in Mexico through powerful ICT to improve farmers’ quality of life. Esoko is a media and contact center for the agriculture sector, which connects farmers with all the key players in the agriculture value chain. Farmers have access to useful and actionable market information and knowledge allowing them to improve their productivity, obtain optimal sale prices, increase their incomes and ultimately escape poverty.
Esoko Mexico is scaling the impact of Esoko Africa to Mexico. As a media, we need to adapt the content we provide to farmers to the Mexican context. As such it is crucial to send them information that is really useful for them: tips and recommendations to improve their productivity, direct connection with buyers to bypass intermediaries, access to up to date market price and weather information.
Currently, we work with SMS as in Mexico most farmers have a basic phone but do not have a smartphone and access to internet either, making it irrelevant the use of apps. We also want to set up a call center so that farmers can ask questions directly to a trained agronomist. However we need to build a system to make sure that the helpline advisor understand precisely the context of the farmer's question to give him the best advice.
So in summary, we have to build a "content generation system" for agri tips and market information that will be 100% useful to farmers by disseminating by SMS and call center.
The beneficiaries are the over 3 million small scale farmers and their families in Mexico who live with less than 1,000 USD per year.
They need a better access to markets to get better prices, improve the quality and volume of their crops by using new technology and new ways of farming and access to quality weather information to make the most of the agri tips.
WHERE WILL YOUR IDEA BE IMPLEMENTED?
Mexico as a start. Latin America once we are well established in Mexico
ARE YOU IMPLEMENTING IN AN ELIGIBLE COUNTRY?
No, I plan to implement it somewhere else
EXPERTISE IN SECTOR
I’ve worked in a sector related to my idea for over a year
EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)
Yes, for more than one year.
TELL US MORE ABOUT YOU!
José Amaya and Nicolas Demeilliers have been replicating Esoko in Mexico since September 2015. They are now helping 5,000 farmers by sending them information with the help of local NGOs. They both have experience in the agriculture and social entrepreneurship sectors.