I developed NINAYO after spending years buying and selling crops with NGO's and the Peace Corps in East Africa. It's a tool to solve specific problems I faced connecting small holder farmers to markets.
At it's most basic, NINAYO is a marketplace for African agriculture. We provide free business information to the people who need it most. A business information platform may not sound sexy, but it is critical to an efficient value chain, and our value proposition is already proven by our thousands of users.
We're enabling food supply to reach demand much more efficiently and enabling hard working farmers to capture more of the profit.
Sub Saharan Africa has a $12 billion agriculture sector in which:
- 30% of food rots during post-harvest handling
- Malnutrition is rampant (30%)
- Average income is less than $3 per day
Much of what has driven this inefficiency was the inability of supply and demand to communicate. Rural farmer’s harvests would rot before they could find a decent buyer. However, now that phone and internet penetration is widespread, a new solution is at hand: NINAYO.com <http://ninayo.com/>.
We currently have over 6,000 users and just partnered with a major telecom company. We've got a world class team with Mike Jones, CEO of Science-inc (former CEO of Myspace) recently joining the company as an advisor. As well as top notch Tanzanian marketers sharing this product with farmer cooperatives throughout their country.