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Kitovu

Kitovu creates market access for African farmers by linking them to end users and input supplier using a mix of web, mobile and USSD gateway

Photo of Nwachinemere Emeka
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EXPLAIN YOUR IDEA

As at present, several farmers find it difficult to sell their produce, leading to post harvest losses and wastage. According to Alliance for a Green Revolution in Africa (AGRA), Africa loses food valued at $4 Billion dollars annually to post harvest losses. Narrowing down to Nigeria, she loses 40% of all agricultural produce to wastage and post-harvest losses. All these are as a result of an absence of market access and lowered visibility of farms. Manufacturers on the other hand find it difficult to access raw materials, sometimes having to suffer factory downtime as a result of shortage of raw materials. Farmers grow crops that are not needed by processors, creating a situation where there is glut in the market, but a processor still suffers downtime; a processor needs Vitamin-A fortified maize or STM 419 Cassava, but farmers grow varieties they are used to. This is as a result of challenges in disseminating information and new research to farmers. Kitovu would address post-harvest losses and wastage while ensuring traceability of produce, which would lead to increased income for farmers from sales of produce which would otherwise have wasted. This would have a multiplier effect on the agricultural value chains of Africa by strengthening food security, thereby militating against extreme poverty and hunger while transforming Africa into the hub that feeds the world.

WHO BENEFITS?

African farmers living in rural areas with at least a mobile phone, whether smartphone or feature phones. KITOVU™ would first be deployed in Nigeria, 70% or about 121 million of who are farmers, before we scale across Africa. Over 70% of Nigerians are farmers. Of this number, 22.9 million have phones while 3 Million have smartphones; whom KITOVU™ would be able to reach. The Kitovu platform would be given out to farmers for free; this would drive faster adoption.

WHERE WILL YOUR IDEA BE IMPLEMENTED?

Kitovu would be implemented in Nigeria. Our Pilot phase has begun In Oyo State and we would work with Psaltry, Livingstone Mega Industries, Funman Juice, and Cato Foods, as collaborating processors representing various produce value chains.

ARE YOU IMPLEMENTING IN AN ELIGIBLE COUNTRY?

  • Yes

EXPERTISE IN SECTOR

  • I’ve worked in a sector related to my idea for over a year

EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)

  • Yes, for more than one year.

TELL US MORE ABOUT YOU!

Nwachinemere Emeka is a goal driven, innovation and technology enthusiast with a passion to transform Africa into the hub that feeds the world by creating, packaging and deploying value across Africa’s business value chains. He has a dream that one day, extreme poverty and hunger would be eradicated

Kitovu is Africa’s premier technology hub solving problems in the Agricultural Value Chain. Our vision is to create, package and deploy value across Africa’s agricultural value chains by leveraging on technology to address problems unique to that sector. Our flagship product is KITOVU™.

KITOVU™ is a farmer centric mobile application package that uses data from an online database it interacts with to address the problems of excess food wastage and post-harvest losses by linking farmers to end users, the quantity of farm produce they need, their location and their buying price. It uses reliable multi-platform compatible mobile application to create market access for farmers at no cost while providing quality raw materials and fresh produce to end users hassle free!

Manufacturers and end users of agricultural produce are saved the headache of having to run helter-skelter in search of quality raw materials. This also solves the problem of traceability as the farmer’s location, crops planted, afflatoxin and toxicity levels of the farm would be well captured. KITOVU™ would also serve as an information hub for farmers, providing research, extension services, and policy frameworks set by the government. As a result, Post-harvest losses and wastage, Lack of traceability of farm produce, Lack of farm financing, Multiple Taxation, Challenge in dissemination of information and new research to farmers; all challenges that plaque Africa’s Agriculture, would be mitigated.

Whereas other solutions seek to bring the farmer to the market, we are disrupting the market by bringing the market to the farmer by providing a platform where the entire farmer has to do is grow crops and not have to add the hassles of marketing and logistics.

Market Opportunity

KITOVU™ would first be deployed in Nigeria, before we scale across Africa. Over 70% of Nigerians are farmers. That is about 121 million Nigerians alone who are gainfully employed in the agricultural sector, and who KITOVU™ can potentially serve.

KITOVU™ would be able to reach about 22.9 million farmers with compatible phones to carry the KITOVU™ mobile application.

As at present, several farmers find it difficult to sell their produce, leading to post harvest losses and wastage. According to Alliance for a Green Revolution in Africa (AGRA), Africa loses food valued at $4 Billion dollars annually to post harvest losses. Narrowing down to Nigeria, she loses 40% of all agricultural produce to wastage and post-harvest losses. All these are as a result of an absence of market access and lowered visibility of farms. Manufacturers on the other hand find it difficult to access raw materials, sometimes having to suffer factory downtime as a result of shortage of raw materials.

It is this huge gap in the market, with huge potentials to scale across Africa that Kitovu Limited seeks to mind.

Competitive Advantage

Our major competition comes from local produce/commodity marketers; online produce marketers like ngex.com, alibaba.com, connect-ng.com, and agronigeria.com.ng. However, our approach is completely disruptive and differentiated from every other model in place in that they help bring the farmers to the market, but Kitovu brings the market to the farmers. Besides, despite their best efforts, market access is lacking and continually leads to huge post-harvest losses. They are also unable to provide the vast Agricultural Value Added Services we provide, like access to information, farm financing.

Sales and Marketing Strategy

Our strategy to not only spread in a short while, but to replicate our model across Africa is twofold; we would give out Kitovu to farmers for free in every location while working with farmers organizations so as to easily communicate the

benefits of the solution to farmers easier, for faster adoption. We would also liaise with the Federal ministry of Agriculture, research institutes as well as manufacturers looking for better ways to solve high quality produce.

We would also adopt a one locality at a time implementation plan, to enable us to be thorough and give end users ease who we would reach through:

Social media platforms

Town Hall Meetings

Engagements through Farmers organizations like All Farmers Association of Nigeria

Extension Visits

Partnerships with the State and Federal Ministries of Agriculture

Social and/or Environmental Impact

According to Alliance for a Green Revolution in Africa (AGRA), Africa loses food valued at $4 Billion dollars annually to post harvest losses. Narrowing down to Nigeria, she loses 40% of all agricultural produce to wastage and post-harvest losses.

Kitovu would address post-harvest losses and wastage, the traceability of produce which would lead to increased income for farmers from sales of produce which would otherwise have wasted. This would eventually have a multiplier effect on the agricultural value chains of Africa by strengthening food security, thereby militating against extreme poverty and hunger while transforming Africa into the hub that feeds the world.

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Attachments (4)

Kitvou Limited.pdf

More about Kitovu........

Nwachinemere Emeka's Resume.pdf

Want to know more about me? Or want to check me out so we can explore other awesome possibilities for collaborations? This is where you look!

Kitovu Startup Pitch.pdf

Our Startup Pitch Deck

Kitovu Users Experience Map.pdf

Outline on who our users are, how we acquire them, and how they use our solution.

7 comments

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Comment
Photo of Obiora E Okafor
Team

Nice product my brother! It would be great to also see KITOVU linking agro processors to export market. Cheers

Photo of Nwachinemere Emeka
Team

Thank you Mr Obiora. In the next few years, it wouldn't matter if you are a processor or produce buyer; If you require high quality produce that is traceable, you will have to Kitovu it.

Photo of HomeMart Ng
Team

This is Definately a revolutionary idea that would transfor Africa and help reduce poverty level in the short and long run. Kitovu app would work with ussd helping reach people without access to Internet in Africa. Mobile phone penetration rate is currently pegged at over 75% in the continent giving even the poorest access to mobile phone technology. This adoption would help accelerate the growth and deployment of kitovu easily to the general populace. This project is fully recommended to help solve the problem of food scarcity and unavailability on this continent. 

Photo of Nwachinemere Emeka
Team

Thank you! At Kitovu, we envision a time, not too far from now; that clients from homemart who might purchase fresh produce might be able to tell where it was produced, the processes and chemicals that went into the production and so be able to make smart choices for their families.

Photo of Saint Chris
Team

This is a great idea and no doubt will be of benefit to our farmers. Kudos boss. I concure. 

Photo of David Ejikeme Alozie
Team

Great idea, this is very much needed in Nigeria as the Nigerian government is refocusing on Agriculture, All the best in this project! I solidly support it

Photo of Nwachinemere Emeka
Team

Thank you for your kind words, Dave. I and my team are working tirelessly to move beyond prototyping and pilot stage so we can move towards widespread adoption in Nigeria and across Africa. It would transform and revolutionize agriculture as we know it.