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Cut the chain, the power of direct marketing

Help the farmer avoid long chain of marketing by providing mechanism and tool to sell their product directly to the consumers.

Photo of Fivtinia Octagusni
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EXPLAIN YOUR IDEA

How does it work? This idea is adopting the concept of direct marketing. The steps are 1. Map the potential consumer. Chose the nearest housing area in the nearest city. 2. List what they need. Make a survey about what kind of agricultural products are daily consumed there, where they usually buy, how much the price, etc, etc. 3. Plant only what they need. 4. Pack it neat, sell them fresh with reasonable price. To make the survey and marketing process easier the farmers can utilize smart application such as SurveyMonkey, WhatsApp, Line, Facebook and so forth. Since these application seems to be a bit sophisticated, they need to be assisted by NGO first to apply this idea before they could do it by their own.

WHO BENEFITS?

For the farmers; 1. they can get their product priced reasobably. 2. No more spill over For consumers 1. They can get fresh product with reaaonable price as well

WHERE WILL YOUR IDEA BE IMPLEMENTED?

Any where, especially in my country Indonesia. But unfortunately it is not on list.

ARE YOU IMPLEMENTING IN AN ELIGIBLE COUNTRY?

  • This idea is meant to inspire - I hope someone else takes it on!

EXPERTISE IN SECTOR

  • I do not have experience working in a sector related to my idea

EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)

  • Not yet.

TELL US MORE ABOUT YOU!

I am currently a student. I took sustainable regional development last semester. I am from Indonesia where many small scale farmers facing almost the same problem with other small farmers in the world. I would love to have collaborator with me
  • The main problem faced by small scale farmers is that their harvest must go through a very long trip before they arrive at one's kitchen table. In order to get quick money the farmer  have to sell what had been planted for months with minimum price to the collector/merchant. The collector then brings  the harvests to main market in the city to be sold to the retailers before they go to consumers' hand. Many spills over happened along this coventional route of marketing. If the farmers are helped to design their own marketing line directly to the consumers, I believe they will get what they deserve more.

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