CrowdFood is an effective value-addition program that allow rural farmers make the most of their farm produce by using a propriety shared storage, processing, and marketing facilities of the platform to make more revenue. It is apparent that rural farmers cannot acquire their own storage and processing facilities to help preserve the livelihood and viability of their farm produce. Even after having access to early stage processing of their produce, like the use of local mills, they seldom find it difficult having to sell them, so spoilage and wastage results. Even a crowd-sourced storage and processing facility by these farmers are not achievable at that level. This is about to change.
CrowdFood will help Nigerian rural farmers access a central storage and processing system. The produced are processed using same processing strategy for same kind of produce to enable uniform quality and consistency. The products are then packaged using a certified product name to which farmers can choose to market themselves or use our most effective Brand Ambassador marketing them to achieve Nigeria's most effective marketing approach (direct marketing/door-to-door selling). This platform will serve farmers involved in form crops like cassava, corn, Millet, etc that can be processed into flour form. This crops are of important to us because they constitute about 65% of all food production in the country to which 40% get wasted or spoiled. For example, Nigeria is world's largest producer of cassava (FAOSTAT, 2013).
This business model have been well verified in the international community especially in the venture capital space where entrepreneurs can share a common office space, internet, telephone, network, etc provided by the VC while the entrepreneurs concentrate in trying and developing their models. Rural women are already familiar with concepts of communal sharing as they already are involved in similar practices. CrowdFood can be replicated in all of Africa.
The storage technologies used in CrowdFood are the most advance Temperature Controlled Storage Rooms (TCSR) where classes of food are stored based on their room temperature requirement as well as other controlled factors like humidity, pressure, light. CrowdFood will change the landscape of subsistence farming in Nigeria, and African.