Chicken 4all Ltd was formed in mid 2013 to respond to the recurrent problems of financial inclusion, not eating healthy, and unemployment for small-scale farm holders in Burundi.
To enable this to happen, there are 8 permanent employees and teams of up to 50 people across Burundi pushing this common vision. All this requires Time, Investment, Hard Work, Safety, Plainness and mutual Trust.
In April 2016, we were able to hire 150 fulltime employees during the earthworks. This was a relief for small farm holders because they could buy some basic needs to support their respective families.
We farm chicken, both broilers and layers that we sell to hotels, supermarkets, cooperatives, and schools in Burundi. We provide our customers with a comprehensive logistic service to get their purchase to its destination in safety. We rely on a well-trained personnel with proven experience in the chicken breeding industry, a modern equipment and machinery.
How does the model work?
Each six months we train 30 small-scale farmers at our poltry farm. After the training, these farmers group in associations of 4 up to 6 individuals each. On average we have six associations. These associations will go look for their members in order to enlarge the scope of the impact. At the end of the day, each association will be made of 30 up to 50 people. This number times six gives 300 people per promotion. Let's multiply the outcome by six (average household composition in Burundi), then we must have 1800 individuals who will be positively impacted by our action per round. We can go on and extrapolate over 10 years. A simple linear regration model shows that 36000 people will benefit from our training-mentoring program. Allow me to say that we cannot take on 300 people at our farm each six months and pay them all. That is why we take a relatively small group so that after the training they can go and spread the word. The associations that will be able to withstand the environmental challenges and grow will be assisted in getting funds so that they can grow and become lucrative businesses.
One of the contributor on the patform asked us an important question:
- "Do you imagine farmers building chicken coops for the chickens? What are some of the training techniques that you will provide?"
We cannot give away the chicks simply because we are not a charitable orgnization, we are rather a social entreprise: we apply commercial strategies to maximize improvements in human and environmental well-being.
The six months of training are not dedicated to the litterature only. During the first two weeks, each participant chooses what he/she would like to develop as skills. Towards, this end, we help them develop these skills. For those who go for chicken, they learn how to farm chicken in a sustainable way: the history of the poultry industry in Burundi and worldwide, the types of chicken breeds, the anatomy of a chicken, how to build a coop, how to acquire the equipment, how to take care of the chicken, the feeding system, the egg handling, how to sell it (BCG-Matrix), etc.
They continue to benefit of our expertise untill they are mature enough to run their cooperative in an autonomous way. In short, our corporate responsibility wants us to work as if we were a vocational school.
Water Distribution to small Farm holders in Buhoro
To address the recurring need for accessibility to drinking water in Gasunu, we plan to build a mini river water treatment dam of 10 m³ when it turns in full capacity. We will have contributed to the fight against diseases of dirty hands, and improving the welfare of the population of Rukkobe II. This water will be distributed free of charge to small farm holders without stable income, or at a very low contribution for the maintenance of the facilities. The feasibility study is nearing completion; the overall cost of the dam is estimated at $ 68.560.
We find this a priority because by providing the small-scale farmers with clean water we improve their livelihoods, avoid unnecessary loss of lives, and hence we reduce food waste and spoilage: if an individual is sick, he/she cannot take care of his/her harvest. It may rot or end up in the dustbin because the owner had not had time to sell when there was a market for it. Further, the small scale-farmers gain in reducing the opportunity cost: he/she is better off by havig access to clean water because he/she implicitly saves money. By drinking contaminated water he/she may get sick, he/she goes to seek treatment from a hospital or a health center. He/she pays more in money, time, and the body becomes weaker to take care of her/his farm.
The Buhoro Water treatment Process.
How do we intend to stay in the business?
We generate revenues and profit from our chicken farm.
- Marketing plan
Geographical customer distribution
In Burundi we have 3832 primary schools, 1483 secondary schools, 17 Universities/higher education, more or less a million of tourists per annum for 100+ hotels. These hotels are mainly located in big cities like Bujumbura and Gitega, but all the 18 provinces that make Burundi have a considerable number of hotels at the province capital. Burundi counts an estimated two hundred outlets like supermarkets and cooperatives spread across the whole country. Initially 3% of our potential customers are likely going to purchase our products and services.
You all know that we are whole sellers. Once we have an initial contract, we expect that one hotel will order:
Up to 100 chicken or more, and a thousand of eggs per week (per order).
For supermarkets and cooperatives, the number could be slightly less.
As far as schools are concerned, we are uncertain about this segment: all will depend on the government’s policy that may be willing or not to integrate our eggs and chicken in the student’s diet. But this is yet negotiable.
We expect that once or twice a week hotels and supermarkets will purchase our products, and once a month schools we purchase our products. Furthermore, we expect a rapid growth. From 5% market share to 10% in three years, for both eggs and chicken. We estimate the number of potential customers as follows: The total of our potential customers is 5532 among them 250 cooperatives and supermarkets, 100 hotels. Each customer may purchase 1000 eggs, 100 chicken at a time, and also 4/10 of our customers will need our logistic services to get the purchase to the destination.
Tourists: Geographic & lifestyle.
Most of the tourists who come to visit our country are from the region, but we have also many tourists from Europe, Asia and the Americas. These may choose for a north tour, south tour or central tour, but at the end of the day they will sleep in the main cities or urban cities where they may have booked hotels. For them to eat an egg and/or chicken meat is obvious because they have money to pay it and they also need to taste a home-grown chicken of Burundi either by curiosity or because the hotel has it on its menu. This group prefers A-Brands, and at Chicken 4all, we have all the necessary tools and technology to serve them.
People with a monthly income above the 500,000 BIF: Life style & personality.
This group enjoys a relatively high standards of living, and are characterized with a strong personality. The group has in common the will of being independent. They prefer to eat at home back from their duties. They have a groom who prepares meals for them. They eat together with all the members of the household. Some of them have swimming pools at home. They also prefer A-brands. Imagining someone after a few minutes swimming taking an egg on his chair waiting for his/her hair to dry up sounds relaxing, isn’t it?
People with a monthly income between 100,000 -500,000BIF: Demographic-social class.
These are people with middle-class income. Most of them work in the administration, in education or in businesses. They prefer A-brands or B-Brands. They also eat at home with members of the household in the evening, but just leave their homes shortly after the meal, to come back late in the night. They either go to a bar or to any beer outlet to drink something. There they have access to goat/sheep meat in the form of a barbeque. But may switch to a-200BIF egg for example when the financial means to buy a-2000BIF stick of goat/sheep meat matter.
Primary and secondary school children: Perception – cumulative learning process/ demographic.
With the arrival of the communal colleges, most of the students of secondary schools live at home together with their younger brothers from primary and preschool. Going to school having eaten an egg could be an ideal to compensate the nutrients, and could give a feeling of esteem. This argument also holds for intern students who would be better off by taking an egg during the morning breakfast. Instead of waiting for Christmas to come to be able to eat chicken meat, they could eat it every weekend for example if they want to.
People living together as a community: Life-style & Benefit-segmentation.
Most of these groups do their things in more or less a similar way and routine. The rituals are likely to be the same: waking up time, eating time, prayer time, sport time, etc. Seeing that an egg from Chicken 4all Ltd is being served on their dish every morning would give them a feeling of being more connected to the community and that the latter takes care of them as well. Of course at Chicken 4all Ltd, connecting people is also our core business.
The modern economies rely on machinery and expertise to increase the production output per unit invested. That should also be the case for any country that really wants to meet development. Burundi needs even need to increase the marginal production more than any other country because we always rank in the bottom when it comes to malnutrition, welfare, per capita income index.
In this perspective, Chicken4all Ltd introduces a new type of chicken farming in Burundi: industrial poultry farming where machinery, modern equipment and managerial skills can find their home.
In twenty years’ time, the population of Burundi has doubled, and it continues at its growth rate of more than three percent each year. There are no clear policies elaborated to address the issue so far. Meantime, the area of Burundi does not span itself. It remains the same. On the other hand Burundians need to eat, to send children to school, to build a sustainable future, etc. especially small scale farmers. Our project is positioning itself according to this population growth trend, together with the future expectations in regards with the Burundian population: Young people expected.
The economic activity teaches us that we have to satisfy endless needs by the means of limited resources. That is where the Maslow’s theory comes into live: The Burundian people have to eat first, find a shelter, and then think of self-esteem and self-actualization after these basic needs are satisfied. And as you may be aware of it, nothing else can generate wealth but work and investment. Now the question is, where do people find work? People work for companies and organizations. It could be any type of enterprise, maybe a family-owned small farm, but income and the wealth resulting from that come from work and investment. In order to avoid food waste and spoilage, Burundi needs to integrate small farm holders in the Burundian financial system so that the market of consumers can expand. People will become more ware of the environmental issues, and hence will exactly take care of the environment by avoiding food waste.
When I am enjoying my leisure time in the nature, I sometimes ask myself why 60% of the Burundians cannot afford eating enough and good. Why so many newspapers talking about Burundi tell about war and poverty only? We cannot sit and start blaming newspapers and news commentators all the time. Burundi landed in the situation it is in today because wrong policies were made in the past, and they resulted into war that generated deaths and refugees, the cessation of the economic activity, etc. Chicken4all is here to not play the role of politicians but to provide people with awareness on their rights and duties through our daily activities, and I know that small farm holders will now taste the financial inclusion.
At Chicken4all Ltd, we train small-scale farmers to be more efficient and to be more self-reliant in managing their crops, and this should be our social responsibility as well. We are also aware that we cannot achieve development alone or in an isolated environment. That is why we train small farm holders to be more efficient and to be more self-reliant in managing their crops. We expect that at the end of the day, some of their associations will become real sustainable businesses, that will generate revenues for these households.
The location was easy to choose because most of the members of my team and I were born in Rukobe, grew up there and we speak the local language: Kirundi. For these reasons we are entitled to know about the business culture, the customer needs and how to respond to them more adequately than anyone else from abroad. In the context of globalization, we also need to learn from other cultures. That is why we have people from countries like Kenya, China, The Netherlands , cameroon, Nigeria, etc. who work closely with us, either in partnership, direct involvement or as members of the board.
Customer Identification: the Stereotypical user.
He/she is from the region or far beyond: East African community, the rest of Africa, Europe, Asia or the Americas. Once in Burundi he/she may choose for a northern tour, southern tour or central tour, but at the end of the day he/she sleeps in a city or an urban center. He/she has booked a hotel there. For him/her to eat an egg and/or chicken meat is obvious because he/she has money to pay, but he/she also would like to taste a home-grown chicken of the Burundian culture either by curiosity or because the hotel has it on its menu. He/she prefers the A-Brand.
Household with a monthly income above the 500,000 BIF:
He/she dresses Business Professional. He/she enjoys relatively high standards of living, and has a strong personality. He/she prefers to eat at home back from his/her duties. He/she has a groom who prepares meals for the household. All the members of the household eat together. He/she may have a swimming pool at home. He/she also prefer A-brands. Imagining someone after a few minutes swimming taking an eggs on his chair waiting for his/her hair to dry up sounds relaxing
Household with a monthly income between 100,000 & 500,000
He/she belongs to the middle-class income. He/she works (may work) in the administration, in education or in businesses. He/she prefers the A-brands or the B-Brands. He/she also eat at home together with the members of the household in the evening, but just leaves his/her home shortly after the meal, to come back late in the night. He/she either goes to a bar or to any beer outlet to drink something. There he/she has access to goat/sheep meat in the form of a barbeque. But may switch to a-200BIF egg for example when the financial means to buy a-2000BIF stick of goat/sheep meat matters for example.
Primary and secondary school children:
With the arrival of the communal colleges, most of the students of secondary schools live at home together with their younger brothers from primary and preschool. Going to school having eaten an egg is an ideal to compensate the nutrients, and gives a feeling of esteem. This argument also holds for boding schools. Students are better off by taking an egg grown at Chicken4all Ltd during the morning breakfast. They do no longer need to wait for Christmas to be able to eat chicken meat, they can eat it every weekend for example if they want to.
Burundi counts more than a hundred hotels scattered across the country, with an occupancy rate of slightly less than 40%. Furthermore local and international conferences and events are organized each week by these accommodation facilities. These people need to eat. We are delighted to announce that our business would like to propose them unique chicken and eggs that respond to all norms and standards of quality and safety in the poultry industry.
After the barter trade left the place to local markets –regulated by money- that are hardly organized, supermarkets are now being implemented in all the urban cities in order to take control on trade, and bring a new breath to the sector. We can name Dimitri Supermarket, Mutoyi supermarkets, Nakumatt Supermarkets, and many local selling cooperatives implemented across whole Burundi, to name but a few. It would be our pleasure to enrich their assortments with our home grown-chicken and eggs.
Military /Police casernes:
The Burundian daily meal is generally made of rice and beans, or potatoes and beans. On occasions cow meat or pork is served on the table, with some vegetables like pumpkin or cassava leaves, among others. People with a decent income can yet afford buying a goat/sheep roosted meat (Barbeque) in the evening after work. Chicken meat is in very limited supply and is served most of the time on rare occasions, for households with a sizable income. At Chicken for all Ltd, we believe that every Burundian should be able to eat chicken meat at any time he desires to do so. We would like to enter into contract with the military/police casernes because after sport activities they might need to complete their daily dish with nutrients from chicken cells. Additionally, they already live in groups and are therefore easy to reach.
Other Organizations and institutions:
When we talk about other organizations, we mean churches, hospitals, schools and universities. This is a very uncertain distribution channel because most of the churches and schools have their own small Chicken farms for domestic use. As far as hospitals are concerned, they do not have any organizational structures to coordinate the catering activities because every patient has his/her own guard (most of the time a family member or a relative) who cooks for him/her or brings him/her food from home. Additionally, these groups lack a sustainable income. Hence they might not be able to afford our services. We will try to contact them to make sure Chicken 4all Ltd has left no one unassisted.
Local outlets for individual consumption:
In order to further market our brands and extend the customer reach and network, we will hire six sales representatives’. That means that each of them will be in charge of approximately three provinces. Sales outsourcing will also be allowed. Anyone who wants to depend on himself will be allowed to distribute our products, if he accept to stick to the Chicken 4all Ltd code of conduct.
- Independent chicken farmers, and farmer supported by the government via the solidarity chain.
Almost every household possesses some chicken at home. They have between one and 50 chicken. They let them go out in the morning and the chicken will come back by themselves in the evening by the sunset. There is no tight control on them. The chicken are not fed by the owners. There is almost zero care for the chicken. They use the chicken for food and eggs, but some also can sell the chicken at the local markets.
- Mutoyi cooperatives:
Created in the late 1980s, "the Union of Cooperatives Mutoyi" was founded by a religious community of Milan and is managed by Italian volunteers. They promote and sell agricultural and handicraft products.
Their objective is to improve rural development. The cooperative is renowned for her poultry: chicks are given to farmers who raise them and then sell the eggs and chickens, to the Mutoyi stores. The Mutoyi cooperatives own three stores across Burundi: two in Bujumbura and one in Mutoyi (Gitega), nearby their production site. For the egg packaging, they use imported plastic egg flats with a capacity of 12 eggs or 30 eggs. These egg flats are sold on the market in Bujumbura. The Mutoyi cooperatives may have up to 20,000 chicken.
Chicken 4all Ltd versus competitors
Our chicken/eggs are meticulously checked to find out whether they could bear any diseases before leaving our farm. The regular check of the birds and the eggs, as well as the quality of the feeds is carried out by a qualified veterinary, with an internationally recognized certificate. In short, the chicken and the eggs that we sell are disease-free. We check them before being sold. Our competitors do not do that unless the bird already shows signs of bearing a certain disease.
The Competitiveness Analysis
At chicken 4all Ltd, the position ourselves horizontally. We are more interested in the income levels of our target groups, what they are, and what they stand for in the community. On particular occasions, we can position ourselves vertically and offer a 2-for-1 sale/a 3-for-2 according to what the competitors are doing but this should always remain temporal, just to improve the value of the prices.
Financial Plan (see attachments for more details)
The Organizational Structure:
Bahenda Joseph (CEO) He has an outstanding experience in different areas and industries. Before founding Chicken 4all Ltd Mr. Bahenda was working for Canon Europe Ltd as customer support representative in Amsterdam, with specialty in the Canon office products. He has also been managing SIMBA AUTO IMPORT-EXPORT Ltd, a car importing and exporting company based in the Hague area. Prior to that he served as the Marketing Manager Assistant at Kanon loading Equipment BV, a company that is specializing in designing, manufacturing and marketing of loading systems for liquid bulk transfer, ranging from petro-chemicals to the most hazardous liquids including cryogenic liquids.
Born in 1976 in Gasunu -at age of 39- Mr. Bahenda has the broadest and the most comprehensive knowledge of the region. He has travelled across all the five East African Community members, and he has an outstanding knowledge of Europe and its business culture for having lived and worked in the Netherlands for more than fourteen years. He holds a Master’s degree in Macroeconomics from the Vrije Universiteit in Amsterdam, and he holds a Bachelor’s degree in Business Administration from Windesheim Business School in Zwolle -The Netherlands-. Over the last five years, he has been working as a non-associate researcher member at the Tinbergen Institute in Amsterdam.
His tasks and responsibilities include owning the company vision. He determines and communicates the company’s direction. He makes sure that every stakeholder, employees and other managers understand how the orientation that he gives will affect their jobs and their daily duties. He makes sure that the company succeeds by allocating the capital and the human resources adequately: sufficient and on time. Furthermore, he is responsible for turning crisis into opportunity, by making sure that all the people in the company share the same business culture and beliefs. Some questions within the company may cause collision between departments. Only the CEO is entitled to take a decision, and has the duty to take the best decision. Finally, he is responsible for the overall performance of the company. He is therefore called to drive that performance.
Marketin Manager: Mr. xxxxxx
He is responsible for marketing our business. His tasks and responsibilities include further developing the Chicken 4all Ltd.’s brand and its awareness (visual:[Logo, website], sound: [on TV, radio advertisement], developing a marketing plan and strategy, to further enrich the customer and prospects data base that we have in order to build up a stronger network, to conduct regular market research to ensure that Chicken 4all is anchored in the industry. Definitely he is the company’s representative in the media, to give interviews for example. He interacts with other departments such as Research and Development, Supply chain, and production.
Web Analyst: Mr. Clement Ongera Nyagoya.
A fast track professional with more than nine years Information Systems experience in various settings with a solid track record of collaboration with management as well as colleagues.
Diverse background includes extensive knowledge of Software, Hardware, Network installation, upgrading and maintenance with demonstrated capabilities for team leadership, supervision, project management and training.
Goal oriented self-starter with highest levels of personal initiative, integrity and work ethic with proven ability to creatively design, develop and implement secure, functional web systems from concept to operational status.
Idea driven, self-motivated individual committed to professional development with a genuine interest in the Information Technology industry possessing a strong work ethic.
Quality control, Research and Development Manager: Ir. Katihabwa Germain
Ir. Katihabwa Germain was born and grew up in Kanyonga, Itaba commune in Burundi, until he left for Russia for higher education at The State Educational Institution of Higher Professional Education “KUBAN STATE UNIVERSITY OF TECHNOLOGY. In 2009, he graduated as Engineer in agribusiness with specialty in food Processing technology, Food preservation and concentration of nutrients.
When he returned to his homeland in 2009 he saw his carrier soaring. From consulting to management via research, and quality assurance manager, Ir. Katihabwa Germain has a comprehensive knowledge in the food industry. He is also an indefatigable learner. Foreign Countries where he followed courses and trainings after graduation include: Russia, India, Thailand, Egypt, and China. Today he is working at the Burundian National Food Technology (CNTA) as an executive Researcher-popularizer. In his writings the most frequent expression is “Food Security”. We warmly welcome him at Chicken 4all Ltd.
He is responsible for research and development activities to meet the Chicken 4all Ltd. needs. That is to develop new chicken breeds in order to capitalize on new product opportunities.
- In addition, he has the duty to elaborate programs and formulate policies in regards with quality assurance, to ensure that our chicken and eggs meet recognized quality standards.
- ICT vacancy.
At Chicken 4all Ltd we farm chicken, both broilers and layers that we sell to hotels, supermarkets and cooperatives, and schools in Burundi; and we provide our customers with a comprehensive logistic service to get their purchase to its destination in safety. We rely on a well-trained personnel with proven experience in the chicken breeding industry, and a modern equipment and machinery. We are a leader in the poultry farming and egg production across Burundi and across whole East African community and DR-Congo. The idea rose in 2013 when we first wrote the draft of our business plan than we now are going to implementing.
For this reason we are looking for a web-Analyst man/woman to strengthen our team. Do you have an academic degree/ are you about to graduate, or do you have a relevant experience preferably in Computer Science (networking, MySQL . . .)? Are you looking for new challenges by an innovative and dynamic company whereby your career development a guarantee is? Please send us your CV together with your motivation letter at email@example.com
Learn, innovate it and sell it! That is what we stand for. You are part of a proactive team whereby the knowhow and the financial resources available are combined to generate the best quality product and service at affordable price for the sake of satisfying the needs of our valued-customers.
Salary indication: Market conform.
Chief Financial Manager: YYYY
She is responsible for the allocation of the financial resources to the most profitable investment posts. She has the duty to accurately and timely prepare and present the financial information about Chicken 4all Ltd, both historical and current data so that other managers can elaborate policies and make decisions based on this information. She is also responsible for identifying and communicating which part of the business is the most profitable, and she has to advise how the company can capitalize on this opportunity.
12 years in the chicken industry has given Mss. YYYY a comprehensive profile and expertise to work with financial statements from Multinational companies. Mss. YYYY holds a master’s degree in accountancy from the Vrije University Amsterdam, and a bachelors’ degree in financial management from Windesheim University of applied sciences in The Netherlands. Her ability to manage large amount of assets became evident during her intervention on the measures that could be taken to get the European Union out the financial crisis, at the Kuala Lumpur financial management conference in 2010. Next to that, Mss. YYYY participated in the XIV European Symposium on the quality of Eggs and egg products in Leipzig, Germany. Further Mss. YYYY delivered a key-note at the NCC annual conference in The Ritz-Carlton, Washington DC; the so-called The National Chicken Council 60th Annual Conference on October 29-30, 2014. Mss. YYYY is a mother of two: a boy of eight and a girl of five.
Dir. Product Management: AgEng Ntakirutimana Leonard
Sales team/Sales agents/ Customer service
Training and empowerment: Marketing management team.
Professional and Advisory Support.
Burundian Ministry of Agriculture and Livestock via the world’s Poultry Science/Burundi.
Ir. G. Ncamurwanko,
Direction of Agriculture and Livestock in Gitega Province,
DPAE Gitega, BP 09, GITEGA GITEGA
Phone: +257 77703154
Ir. L. Mbazumutima,
PB 2799, BUJUMBURA BUJUMBURA
Phone: +257 77742645
Attorney Mathias Ndikumana
Capt. Ntiranyibagira Laurien
Ms. Zoe David Guangzhou Huanan Poultry Equipment CO., Ltd
Ir. Thierry RUJERWAKA
Tel: +257 78 732 316
+257 77 732 316
+257 79 782 740