Embracing eczema through body art.
Please elaborate on your proposed solution to the challenge in no more than 300 words.
One of our team members, Amanda, is an end user herself. She experienced eczema since birth and grew up battling with the stigma of having atopic dermatitis. As Amanda describes it, having acute AD was socially debilitating because of the lack of awareness of the condition and a major inconvenience when dealing with physical aspects like rashes and irritated skin. One way to fight the stigma is to create more awareness and education around AD, especially in educating people at a young age about the condition to combat bullying. A goal to reach for is to reduce the social stigma around AD and to increase confidence of children who are affected by it. This could be through simply communicating the effects of AD and how it is not contagious despite people’s perception of it. Our proposed solution is instead of being ashamed of AD, we thought one way to spark a conversation is through the power of art and design. While having AD can be uncomfortable and challenging to navigate, patients should be able to express themselves through topical medicinal stickers that are used as a patch over eczema. The topical medicinal stickers are healing while empowering. The contact side of the sticker is infused with a soothing formulation to moisturize wounds while the designs allow the users to express their personalities. Just in the way makeup can conceal blemishes, our unique stickers increase the confidence and self-esteem of the user while reframing the way AD is seen.
What is the name of your organization?
Currently in discussion with non-profits for partnership.
Where are you and your organization based?
San Francisco, CA, United States
Please provide a description of your organization.
Helping eczema patients improve their quality of life.
What is your name?
Cherry Chen, Maggie Liu, Amanda Lok