I have approached this Challenge from a Holistic perspective. I felt First Directly Educating the bully about bullying effects and educating Victims about how to handle bullying is Very Important. Then We need to create a Social System in which bullying should be criminalized & Penalized so Legislation of Such kind of law is Very Important. And To Create such a Social System law only cannot help. Awareness is much needed, So vigorous awareness campaign is needed not only in a conventional way but also we need to understand present-day audience mindset, So to deliver this awareness content we need to add entertainment values to it or add this awareness content to already existing entertainment and edutainments. And Need to Create Pressure Groups and NGOs. So It Will Play a Vital Role in Legislation.
1) Would I see this as an advocacy push to give people a way to report these incidents of bullying?
Ans: First doing bullying and being the victim of bullying is all state of mind, Individually approaching them is a just temporary solution. Let's take Example Racism, Someone going to have a racist mind till the end of the earth, but due to public support and anti-racism policies the oppressive racist mindset in history have extremely suppressed to a great extent and today we have a social system in which being racist is considered as disgusting. The point I coming to Say is, This Advocacy push not only gives people a way to report incidents of bullying but also a strong warning to every people who can do the bullying. Also, it will also lay the foundation for bullying less environment.
But Challenge is gaining public support and changing people's opinions cannot happen in one night. We need to approach it holistically. Let's Take Honour killing as Example, the killing of a relative, especially a girl or a woman, who is perceived to have brought dishonor on the family. If someone kills someone, definetly he will be punished because we have Strict laws to punish the murder. Whether it going to stop honor killing? Yes, definetly it will prevent some, but not fully. To fully prevent as possible we need to change the opinion about people who do honor killing.
In the same way, Anti-Bullying policies will definitely prevent a great chunk of people from doing the bullying. But to prevent it fully as possible we need to address the cause for bullying, there are many reasons for the victim to be bullied.
Coming to this Challenge Atopic Dermatitis.
Awareness of this disease and the troubles of these victims should need to know by many people. So we need to do a traditional campaign on that.
Simple Idea is "We cannot feed complete knowledge of atopic dermatitis disease to everyone but we can able to create a sense of thought that bullying such people is wrong"
2) Policies I trying to Change:
I don't want to change, I want to increase efficiency in implementing already existing anti-bullying policies.
Anti-Bullying laws that should penalize/punish the bully depends upon how intense they bullied the victim. If there is proper evidence of being bullied by someone. The victim should move it legally. You can ask what about false acquisitions but it is common for most of the cases and there is already the law for false acquisitions in the system. Also, we need to make policies to confirm the existence of the support system for bullies in every school, colleges and even in corporate systems. I feel the Idea is Simple but we need to concentrate more on implementation.
3) Coming to Entertainment Piece.
Entertainment Medium has great power to shape people's opinions, Especially kids & teenagers.
Awareness can be done both inside and outside.
Already We have seen movie stars have given their voice for social causes. personally. In TV talk shows, Cartoon shows, Standup comedy shows we have seen spreading awareness regarding social causes. And we also have seen Creating memes, Instagram, Shortfilms & Youtube Videos regarding social issues. These are the way of spreading awareness in mass media and social media.
And If possible we cannot force them if people willingly come forward to develop entertainment content based on anti-bullying and atopic dermatitis ideas. Even if they include those in their creative works, it will be highly helpful to reach more audiences. For Example After seeing 12 years slave movie, many had understood the pains and suffering of racist victims. I am not recommending to make the whole movie on atopic dermatitis but the inclusion of such things in entertainment media has a great effect. Simply Socio-entertaining movies will help you reach any cause widely to people.so you need to approach such kind of entertainment makers. We even can make card games/ storyboard games to spread awareness among children.
Definetly making the system easier to navigate for people facing this bullying is a very important part of it. I think we can have an Online Complaint box. So Victims can easily move through the complaining process. Yes, we already have all these systems but want to implement them in a more efficient way.
At last, My Simple Idea is One Innovation or Solution will not bring bullying down. We need to create a Social System in which most of the individual mindset must think bullying is wrong, we must prevent bullying and protect victims.