OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Anti-Bullying Ambassadors as Agents of Change

Led by a young person affected by issue, we'll train school communities to stand up to all forms of harmful bullying behaviour/attitudes.

Photo of Alex Holmes
0 3

Written by

Please elaborate on your proposed solution to the challenge in no more than 300 words.

We have found that one of the biggest roots of bullying is lack of understanding of difference and lack of empathy. Our Anti-Bullying Ambassador programme sees us train young people to be Ambassadors, role models in their schools, communities and online who can promote the anti bullying message, as well as learning how to keep themselves and their peers safe from harmful bullying behaviour. We are proposing running a anti bullying ambassador training event with a twist. This will see us find a young person affected by atopic dermatitis being trained to help us deliver anti bullying ambassador training to up to 10 schools, 150 young people from their local area. The young person will then have a job to help us to educate others, and help them receive the skills they need to understand further the issue and what they can do to promote better understanding and acceptance in their schools, communities and online. It will be a powerful peer to peer model, one that we know works because young people listen to their peers and look up to their peers, so they can create a more accepting world, where difference is understood and celebrated. We will film this experience as a case study turning it into a learning resource as well as a valuable experience for students attending the training to learn more about understanding difference, the condition and increasing their empathy. We will call the project and young people: Agents of change: Anti-Bullying Ambassadors.

What is the name of your organization?

The Diana Award

Where are you and your organization based?

London, UK

Please provide a description of your organization.

The Diana Award is a leading charity non-profit based on Princess Diana’s belief that young people have the power to change the world. Our Anti-Bullying Programme trains young people, school staff and parents to learn the skills to stand up to all forms of harmful bullying behaviour in schools, communities and online. We work across UK, Ireland, Europe and Miami. Examples of our work: https://www.youtube.com/watch?v=FbWLI04uYe8&list=PLsUCYIcP155bnZxb2joc6IgDtmKr-yyBb

What is your name?

Alex Holmes, Deputy CEO

Tell us about your organization, or the organization you are partnering with: What inspired you to participate in this Challenge (300 words or less)?

We will lead this work as a non-profit and work with our existing and new schools.

Building on your initial proposal in the Ideas Phase, please share additional information on your solution to the challenge in more detail (500 words or less).

We have consulted our youth board, this is a group of national young ambassadors who are passionate about the issue of bullying. We have run this idea past them and they believe it is an untapped area, and something that a lot of people suffer from, the issue of Atopic Dermatitis, and would therefore be really useful. Because we are directly engaging a young person affected by the Atopic Dermatitis issue of bullying in the work this will increase their sense of empowerment and be more impactive because it will be another young person their age helping us to deliver the training and bring the issue to life, making it authentic and impactful.

Please share more information on the steps you’ll take to make sure the project is a success (500 words or less).

We would then go about speaking to our network of 35,000 anti bullying ambassadors in 3,800 schools across the UK, this will help us recruit a young person affected by the issue to help us lead the training. Once identified our training team will work with them to train them up to help us deliver training. We will source a venue, schools and attendees, running a full day training. This is what we do, so we know it will be a success. We will also capture the day via video and produce an interactive video case study and learning resource which can then be shared online and allow further awareness and learning by other groups.

How is your idea scalable (300 words or less)?

We are planning to reach 150 young people with this event, around 10 schools attending. We envisage each of these schools to have an average of 281 pupils, which could be an indirect reach of 2,810 pupils benefiting from their school having trained students to combat bullying behaviour and encourage compassion, empathy and understanding. We will film this experience as a case study turning it into a learning resource as well as a valuable experience for students attending the training to learn more about understanding difference, the condition and increasing their empathy. We want the video case study to be shared online and in other school networks. We will work with local press and media to share the event and eventual outputs.

How would you know if your idea worked and how would you measure it (500 words or less)?

We will measure the number of young people reach, the downloads/views of the video/case study, feedback via case studies and surveys, understanding what has improved in the schools where we have introduced the programme and awareness. We are proposing running a anti bullying ambassador training event with a twist. This will see us find a young person affected by atopic dermatitis being trained to help us deliver anti bullying ambassador training to up to 10 schools, 150 young people from their local area. By equipping children and young people and their teachers with the skills, knowledge and confidence to prevent and tackle bullying and understand this particular issue, led by a young person that has experienced this type of condition. We aim to achieve the following outcomes: 1) Young people are more knowledgeable about identifying tackling and preventing bullying attached to this type of issue. 2) Young people are empowered to carry out anti-bullying activities in schools 3) Teachers are better equipped to identify tackling and prevent bullying in relation to the issue 4) Schools can demonstrate improvement in anti-bullying practice 5) Schools have access to a brand new interactive video/resource

During the Ideas Phase, you estimated how much your project will cost. Please update if this estimate has changed?

  • $10,000 or more

Please share more information on how the grant funding will be used to bring your idea to life. Please provide an itemized budget. (500 words or less)

Project co-ordinator and management time £3,000 Project Costs: Travel and subsistence (Covering staff travel costs to training events) £2,000 Production of Programme materials: (Training resources including student handbook, staff handbook, parent handbook and leaders pack full of calendar ideas) £2,500 Video production: £1,500 Evaluation: Continuous evaluation of impact: £1,300 Contribution to Core Costs: Insurance To cover the use of external buildings and any unforeseen incidents £500 Stationary and office costs: Includes stationary items, telephone and associated office costs £700 Total: £11,500 (estimate). We would like more to be able to market and create a campaign around it.

0 comments

Join the conversation:

Comment