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REVIVING SWADESHI - A new horizon of employment opportunities for Indian village folks through decaying indigenous arts & culture .

This is to prepare the rural Indians in invaluable native art subjects like folk dance, drama, handicrafts & to help them attain livelihood.


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What problem does the idea help to solve and how does your solution work? (2,000 characters maximum)

This is a common observation that a major part of the students in rural India put a full stop to their educational life at an early age and aimlessly migrate to cities or stray at their native villages for an uncertain , mere earning of livelihood . Depression in life , inclination to anti social activities , addiction to drugs / liquor, committing suicide in utter frustration are the common observations that engulf a major part of the students in economically backward villages in India . A few families who belong above poverty line send their children to the cities with a hope of availing modern learning facilities from reputed institutions of the cities in exchange of large amount even by selling their hard earned property , cultivation land and so on . The few local government aided schools lacking modern infrastructure , learning system and indifference to adopt career based art / cultural subjects in school curriculum practically fail to prepare these underprivileged students global competitors to set up their professional life with a secured and bright future . Moreover , their insufficient employment guidance fail to show the learners a secured prospects for entering a worthy professional life . Therefore , if the students are trained with useful indigenous art & cultural subjects like folk dance and drama , handloom products and handicrafts from infancy beside conventional learning in school curriculum , it will be effective for their secured employment as well as a useful tool for fostering those dying native art and culture . Even the students of the poorest families ( living under $ 2 per day ) will have the opportunities of skill development , self empowerment , universalization their indigenous culture and will find their promising future on their native soil .

Geography of focus (500 characters)

At the beginning , I'm here with the children & youths from our own village community , Antpur . It's in Hooghly district , 50 kilometres from the capital city of West Bengal, Kolkata in India . Next , I will concentrate on other village communities (there are 128 villages in our block) & my target will be to cover multiple villages . My programme will reach thousand beneficiaries of other blocks, districts, even will cross the boundary of state level in near future to be a global inspiration.

Building Bridges: What bridge does your idea build between people on the move and neighbors towards a shared future of stability and promise? (500 characters)

If we go through the pages of Indian history during freedom struggle we can see that our eminent nation builders raised their voice in fostering, using & promoting indigenous items & culture. The pioneers of modern India prudently felt the necessity of using native languages, items & culture as the mode of learning and educate students to adopt the same for their profession /livelihood & to make it the backbone of socio economic development of our future nation . My idea aligns this bridge .

What human need is your idea solving for? (1,000 characters)

If the unemployed youths are trained with knowledge, models, methods & content based on their native art & culture, if they are properly guided and helped to set up their career in the same arena, once they will be able to celebrate diversity in learning & will become aware of global support for utilizing indigenous knowledge in the form of their future livelihood/profession. They will learn how to develop self-empowerment, employability & universalize their indigenous subjects/items. This model will work to bring a promising socio-economic change for the betterment of our community as well as the entire nation. In this way, this initiative will bring a positive impact to restore peace and prosperity in the economically backward & underprivileged villages creating a model to be followed by others. This mission will lead to greater economic output, higher employment levels, fostering of indigenous art & culture, better social structures with other development indicators .

What will be different within the community of focus as a result of implementing your idea? (1,000 characters)

Education builds the man, so it builds the nation. Education and socialisation are at the heart of human society, because these processes allow for the cultural , economic and social reproduction of any given society despite the passing of generations. Since time immemorial, education has always played a significant role to foster and promote indigenous culture, language & practices of native subjects . Indigenous education specifically focuses on teaching indigenous knowledge, models, methods, and content within formal or non-formal educational systems. The growing recognition and use of indigenous education methods can be a response to the erosion & loss of indigenous knowledge through the processes of rapid globalization and modernity. As a matter of fact, Indigenous communities will be able to reclaim & revalue their culture and traditions . Hence, we can improve the educational success of indigenous students ensuring their survival as a culture with the prospects of livelihood .

What is the inspiration behind your idea? (1,000 characters)

Myself is a voluntarily retired School Principal. In my long years working experience I have served in many backward & underserved areas with renowned Ramakrishna Vivekananda mission schools for nearly twenty years. Besides my teaching profession & the role of an administrator I trained my students with native folk dramas & promoted different indigenous cultural art subjects in school curriculum. On the other side, I was born & brought up in a family with rich folk cultural heritage. My late father was a legendary actor & director in ancient folk drama of Bengal. In his lifetime he achieved unprecedented fame & became a role model of our entire society. Naturally I was inclined to attain the basic training in folk drama from from my legendary father. In this way all my invaluable earned experience influenced me a lot to set up a project for the benefit of needy, deprived & underprivileged village folks of my native communities with a mission of their overall socio-economic development.

Describe the dynamics of the community in which the idea is to be implemented. (1,000 characters)

"The Indigenous Arts and Culture Employment Study" is a survey cum implementation that will be conducted to help “Mayakantho“ NGO better understand the employment conditions of million villagers within the indigenous arts & culture sector. The survey will be reached out to a number of respondents, both village students, common folks & established artists in this field across different art forms like folk dance and drama (Jatra), handloom industry, drawing, embroidery, handicrafts, etc. Respondents from our village & from other villages in our block, districts or even beyond state boundary will be asked questions on their career options; working conditions; income; career satisfaction; job security and employability among native art & cultural subjects . Findings from this study will be used to help my organization “Mayakantho“ develop better involvement & professional development policies and programmes for the arts & cultural sector.

How does your idea leverage and empower community strengths and assets to help create an environment for success? (1,000 characters)

My organization “Mayakantho“ is a registered child welfare & public charitable trust. From the very inception of this organization we are working for the development of underprivileged, needy children & youth from our village communities in the field of education & culture. We started the survey in our village communities with a number of social workers in 2017 & got my organization registered in the month of January , 2018 . We are mentored by eminent scholars & specialists in the fild of native art & culture . For the development of cultural learning, we have arranged folk drama & dance, drawing, art & craft, recitation classes. The students of my institution get an opportunity to perform at the cultural programmes not only conducted by us but also by other organizations / societies at different places . The earned revenues from those public shows & exhibitions are distributed among the students as a token of their enthusiasm & an idea of future profession .

What other partners or stakeholders will work alongside you in implementing the idea, if any? (1,000 characters)

The other partners like 1. Prof. Sculptor Deepankar Dutta, HOD, Indian college of Art & craftsmanship, Kolkata. A senior fellowship recipient from the Government of India & an honourable diploma holder from London diplomatic academy. 2. Swami Shantananda - The founder Secretary of Ramakrishna Sarada Ashram, a spiritual social welfare trust working for the promotion of native art & culture in our locality for more than thirty years. Apart from these eminent scholars in art & culture there are a number of associates / partners in my team . Their contribution is inevitable to make my project successful.

What part of the displacement journey is your solution addressing

  • Returning home

Tell us how you'd describe the type of innovation you are proposing

  • Product: A new or enhanced physical product that creates value for end beneficiaries

Idea Proposal Stage

  • Pilot: We have started to implement the idea as a whole with a first set of real users. The feasibility of an innovation is tested in a small-scale and real world application (i.e. 3-15% of the target population)

Group or Organization Name


Tell us more about your group or organization [or lived experience as a displaced person?] (1000 characters)

My organization “ MAYAKANTHO “ will recognise the need to nurture the next generation of arts professionals who can contribute to the development, vibrancy and evolution of India’s indigenous arts and cultural sector and will be investing in this through schemes, programmes and the provision of resources. They may include the “ MAYAKANTHO “ Arts Scholarships, the capability development grant, as well as residencies, mentorships, fellowships, courses and workshops. Many of these may happen in collaboration with industry partners here and overseas covering a range of topics . One of the important strengths of my organization is that almost all the team members , teachers and volunteers belong to our localities . Also ,the energy and enthusiasm of the young volunteers who are in majority is surplus for my organization. Thus , we all work as a unit for the welfare & art / cultural development of our community .

Website URL:

Type of submitter

  • We are a registered Non-Profit Organization

Organization Headquarters: Country


Organization Headquarters: City / State

Located in Antpur village of Hooghly district in the state of West Bengal .


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Photo of Srirama Pallavi

inspiration infoo keep going

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