A mobile app that offer Venezuelan migrant women in Peru work with dignity as house cleanners, while they properly install in the country.
Dulce is a profesional Venezuelan woman who arrived to Peru. We met her because she asked us for a job. We connected her with Nanas & Amas, the most recognized Peruvian employment agency for domestic workers. Due to she had no previous experience and recommendations, they couldn't help her find a job as domestic worker. They hired her as a trainner.
Unfortunatelly we permanently receive hundreds of requests for job opportunities from Venezuelan woman like Dulce, we are not able to help, yet.
What problem does the idea help to solve and how does your solution work? (2,000 characters maximum)
Since last year more than 850 thousand Venezuelans have arrived to Peru, scaping from dictatorship of Nicolas Maduro. Although Peru opened its borders to them, our country was not ready to receive such a number of people, all of a sudden. Peruvian economy collapsed, besides offering Venezuelans freedom, it seemed it was the only thing they would receive. An important number of Peruvian people resented because of the situation, mainly from the poor districts of Lima, where Venezuelan immigrants arrived. So besides suffering of lack of services, no work opportunities (or abusive ones), poverty and overcrowding, Venezuelan immigrants suffered of discrimination. This could sound as an impossible situation to live, but they are people of faith. So, no matter what their profession is, they work as what is there: selling water at the streets, selling coffee near office buildings, as contruction workers, maids, waitress, they want to work.
But the working opportunities offered to them are informal ones, in the best cases only underpaid ones, in most of them also with abusive working conditions, limiting with semi-slavery. There is a new market that has born in Peru about 3 years ago: families who require per-hour help at home, mainly for cleanning service. There are a few businesses that offer this service, but it is not enough because the market is huge (600K families).
Our proposal is to attend this market with the services of Venezuelan women, trainned and formally hired. To reach out as many Venezuelan women as possible, we will develop an internet application (mobile) that will work similarly than Uber. The customer that require the service has to sign up to Loop, and ask for the service. Loop propose an available woman, once the customer accepts, the woman is notified. The woman approach to the house an do the cleanning. Once she finishes she rated the family, and the famiy rated her work. And she receives a fair payment according to the hours of her service.
Geography of focus (500 characters)
84% of the 850 thousand of Venezuelan inmigrants that have arrived to Peru finished their journey in Lima, the capital. 46% of them are women. Peru is a developing country which had no plan nor infraestructure to receive that immense number of people in two years. The economy has seriously deteriorated, and there are almost no work opportunities for them. On the other hand, there is a big market need that has not been attended: families who need per-hour help at home for cleanning services.
Building Bridges: What bridge does your idea build between people on the move and neighbors towards a shared future of stability and promise? (500 characters)
Venezuelan women will GIVE Peruvian families their time and skills to do an important work: make homes feel like home professionally cleaning them; and will RECEIVE from Peruvian families respectful and well paid work, to thrive. Peruvian families will GIVE Venezuelan women decent work opportunities as per-hour cleanning ladies; and will RECEIVE a professional service and the satisfaction of empowering women to achieve their dreams of liberty, through dignified economic opportunities. REPEAT.
What human need is your idea solving for? (1,000 characters)
1.To have a decent job with the respect of their rights, with salaries over Peruvian Minimum Wage (more than USD 300), that will give them the opportunity to start a new life again with sustainability. Due to despair, they (mostly women that have arrived by themselves to Lima) accept whatever proposal of work appears, ending many times working for abusive people who retaing their documments and keep them in semi-slavery conditions. 2.To live in a decent place: due they don't have money to pay for a proper place to live, some of them live in crowded places, with no beds, sharing intimacy with people they don't know, risking their safety and their childrens' safety. 3.To eat: They don't have money to pay for meals, and ask for money to eat on the streets. 4.To live a life with dignity, feeling save. Most of them are living in dangerous places. With Loop, mothers would work during the morning while their children are at school, and return home to take care of them during the afternoon.
What will be different within the community of focus as a result of implementing your idea? (1,000 characters)
They will feel save, will receive the opportunity to sustain themselves and their families. Will have the opportunity to start again, and to share prosperity with their families at Venezuela.
They will know there is a place to arrive that will let them live with dignity, and will have the opportunity to choose and build their future, with calm, knowing their basic human needs are covered, living with economic stability and respect. They would be able to decide whether to keep working at Loop, or to look for a different work, a better one related to their profession maybe, from a different position, not from the dangerous position of the need. They won't accept abusive conditions again because they would know they have a decent option.
Venezuelan women would be empowered with the possibility to sustain their life in Lima and send money to their family in Venezuela. They will be able to calmly relocate in a work of their profession. The number of Venezuelans in poverty will decrease.
What is the inspiration behind your idea? (1,000 characters)
Antonieta, Nairovi, Carmen, Dulce, and the hundreds of doctors, school teachers, lawyers, nurses, managers and many, many Venezuelan women that have reached out to us asking for help to find a work that allow them to live. All of them have arrived to Peru with their heart full of hope and determination, leaving their families with the dream to rescue them and make them travel to Peru in the near future. Many of them leaving their children behind, with the heart broken into pieces, feeling the distance far more distant than everyone else, waiting for the opportunity to hug them again. Waiting for the proper time to make them arrive to their new home, but first they need to find the conditions to get a place they could call home. Others have arrived with their children, and due here we have almost no children shelters have decided not to work to take care of them. If they could get a part time work while their children attend to school, their living conditions would improve enormously.
Describe the dynamics of the community in which the idea is to be implemented. (1,000 characters)
Antonieta is a 27 years old woman from Venezuela. She has a Special Education degree. She has worked at Venezuelan schools, teaching and attending children with special education conditions such as hearing imperments and autistic spectrum. She is a professional woman with more than 5 years of experience, who loves her career. She and her partner arrived to Lima a year ago. They are planning to get married and have children when they properly stablished in Lima. Although her biggest dream is to return to a free Venezuela, where she left her family. Wants to meet her new born nephew (she saw him via WApp video). She had hard times trying to find a work.
Nairovi is a 33 years old Venezuelan mother. She and her husband arrived to Lima 1 year and 2 months ago, leaving their daughters of 13 and 15 years old with their grandmother. She deeply misses them and is determined to bring them to Peru as soon as she could find a work that allow them to move to a safe place (live in a dangerous one).
Nairovi, a young mother of teenagers who are still in Venezuela, and Antonieta, a Catholic teacher for special kids who didn't have the opportunity to met her first nephew because of inmigration, are two of the women that inspire us to create Loop, to allow them fulfill their dreams. For Nairovi, to bring her girls with her, to have her family reunited in Peru. And for Antonieta, to economically sustain her (here) and her family (at Venezuela), until the moment to return home finally arrive.
How does your idea leverage and empower community strengths and assets to help create an environment for success? (1,000 characters)
Venezuelan are educated, respectful and joyful people. Most of them have a special determination based on faith. Our idea is to connect them, with all their strenghts, with a market need that has not been properly attended.
Emprendedoras del Hogar borned 8 years ago as the Social Corporate Responsibility Project of Nanas & Amas, a specialized employment agency that has been recognized for better up the situation of DW in Peru. We share the same office. Nanas & Amas is trying to help Venezuelan women to find decent work as DW, but it has been almost impossible because their customers, upper class people, ask for women with experience and recommendations as DW.
However we know there is a market of 600K middle class families in Lima that requires per-hour help at home, that is unattended. We will connect trainned Venezuelan women with this market, building a bridge based on a win-win relationship that will allow: families find profesional help at home, and Venezuelan women, to thrive.
After 8 years of executing projects to empower domestic workers through workshops and advocacy, the time has come to start a project that directly connect them with working opportunities. To start the Loop, we have choosen a community we have great expectations on: Venezuelan women.
What other partners or stakeholders will work alongside you in implementing the idea, if any? (1,000 characters)
Our main partner will be Nanas & Amas (www.nanasyamas.com). Together we will spread the opportunities along our Social Media community (ours is about 35K followers, theirs is more than 250K followers). We will launch Loop using their communication tools, and supported on their prestige as the employment agency with a solid reputation in the market. As soon as we would be ready to launch, people will know.
Our stakeholders will be: Bit2bit, a recognized software company (that have developed the software Nanas & Amas uses today); Toronja, a communication central, who will design the publicity and marketing strategy; and Lima Emprende, a business founded by Venezuelan young journalists in Lima, to develop and manage the publicity campaign.
We are also planning to work with district Municipalities, from the places where more Venezuelan people reside, to allow us to train them at their locations.
What part of the displacement journey is your solution addressing
Arriving and settling at a destination community
Tell us how you'd describe the type of innovation you are proposing
Platform: Creating a community or market that facilitates interaction between users and resources
Idea Proposal Stage
Blueprint: We are exploring the idea and gathering the inspiration and information we need to test it with real users.
Group or Organization Name
Emprendedoras del Hogar (Home Entrepreneurs)
Tell us more about your group or organization [or lived experience as a displaced person?] (1000 characters)
Emprendedoras Del Hogar is a registered NGO which promotes domestic work with dignity as a tool to build prosperity. Since 2013 have been working directly with more than 5K domestic workers and teenagers (ex forced labor girls).
We offer them *Life skills workshops: improve self-esteem, teach them how to plan their future, domestic workers’ rights & duties, sexual & reproductive health, and how to prevent domestic violence. *Coaching sessions for senior high school students *Connect young female domestic workers with career opportunities and scholarships at universities & technical institutions *Advocacy and awareness campaigns via our Social Media platforms: Facebook and Twitter +35K followers. *Have developed an important network with people from civil society, media government representatives, and communication leaders. *Have develped strong relationships with partners and founders of DW civil associations in Peru, Chile and Mexico. *Put the spotlight in domestic workers' situation
Type of submitter
We are a registered Non-Profit Organization
Organization Headquarters: Country
Organization Headquarters: City / State