The Recycling Challenge kicked off with the question “How might we establish better recycling habits at home?” and for three months our amazing OpenIDEO community collaborated to create sustainable behavioural change around recycling. This challenge, sponsored by Coca-Cola Enterprises and supported by a number of sustainability experts, especially stood out by its inspiring community-led cross-pollination and active prototyping.
Over the last four weeks, OpenIDEO's global community has collaboratively contributed an incredible 205 ideas towards establishing better recycling habits at home. In such a short time this challenge is proving to be a standout in thoughtfulness and we couldn’t be more inspired – from early prototyping and user-friendly visuals to extensive collaboration between ideas and within teams – community members are diving in wholeheartedly.
OpenIDEO is particularly excited about the Recycling Challenge because it invites the community to consider how change can actually start from the home. This makes the challenge relatable in a fun, accessable way – and achievable on a global level because solutions can have a collectively powerful impact. As we prepare to wrap up the Ideas phase, we sat down with Nick Brown, Associate Director of Recycling at Coca Cola Enterprises, to chat candidly about what recycling means to him on a personal level and what his impressions have been of the challenge so far. Check out his thoughts and clarifications on evaluation criteria moving forward.
We're just two weeks into the Recycling Challenge and conversations have been rich, thoughtful and extremely creative. As we close in on 100 contributions, we thought we'd spark your creative thinking with some best in class ideas that represent the spirit of each of our Opportunity Areas. With plenty of time to go in the challenge, we hope everyone will continue to refine and collaborate.
Our Recycling Challenge is already proving to be an exciting global call to action that's inspiring people to rethink their relationship with waste. With over 300 contributions to the Inspiration phase, the conversation is energised with thoughtful stories, examples and insights. And we’re just getting started – from the community member who went out to talk to his local recycling plant, to the brave members who took on our Zero Waste Challenge by eliminating all waste for a week – we’re pumped to keep the positive energy moving.
By listening to the individual stories and insights of others, we break down our own assumptions – what we think we know – and it leads to some incredible ‘aha’ moments throughout the process. This is why we run the Research phase of the challenge before jumping straight into idea development.