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Amplify: What Makes a Strong Idea?

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As we brainstorm new solutions for our Zero to Five Challenge, the Amplify Team reflected on some of our Funded Ideas from our first challenge on Women's Safety and found some of the features that made them such great ideas. Here are few pointers from some of the concepts that made it to the end of the challenge:


A clear proposal, with iteration over time

Afzal and his team at Kidogo submitted their idea early on in the Ideas phase for Women's Safety, which allowed them lots of time to ask questions, get support from the OpenIDEO community and iterate before Refinement even began. Their idea was well communicated from the beginning and clearly defined a single initiative they were proposing, but by connecting on OpenIDEO with fellow entrepreneurs, Afzal and team were able to fine-tune their proposal throughout the Ideas phase. 

Shining Hope for Communities (SHOFCO)

A human-centered approach

Bea and her team at Shining Hope for Communities have been working closely with victims of gender-based violence in Nairobi's slums for several years. Throughout this work, the team has observed that most programs to combat this violence are aimed at supporting women, rather than addressing the root cause – the men who perpetrate the crimes. By combining the information gained through victim support with the communication channels that already exist for men and boys (soccer clubs, literacy programs and savings groups), Bea and her team proposed an idea built from empathy and a true understanding of the community's needs. 

Want help making your idea more human-centered? Try some of's methods with step-by-step help from Design Kit.

Design Tinkering & Women for Human Rights Nepal

Finding and leveraging local partners

Like many ideators in our community on OpenIDEO, the Design Tinkering Club at NYU Poly – human centered-design enthusiasts and regular contributors on OpenIDEO – knew that if their idea for the Amplify challenge on Women's Safety was going to make it into the real world, they needed to find a partner organization to help them take it forward. They reached out to Women for Human Rights (WHR) Nepal, whose idea seemed aligned with Design Tinkering's proposal, and began working together to turn their related ideas into a singular, integrated concept. By leveraging Design Tinkering's expertise in systems design and WHR Nepal's community knowledge, the two groups were able to develop an idea that was both locally-relevant and innovative to its context. 

Reach out to others on the platform and Build Your Team

Remember, for more information about what makes a good idea, check out the Anatomy of an Amplify Challenge idea. We're looking forward to seeing your ideas – including new ones – grow and evolve!


The Amplify Team

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Amplify Program , Zero To Five Challenge


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