The Recycling Challenge kicked off with the question: How might we establish better recycling habits at home? and for three months our amazing OpenIDEO community collaborated to create sustainable behavioural change around recycling. This challenge, sponsored by Coca-Cola Enterprises and supported by a number of sustainability experts, especially stood out by its inspiring community-led cross-pollination and active prototyping.
Throughout the Research phase, our community generously shared existing solutions and personal stories to generate a collective pool of insights from all over the world. We uncovered surprising discoveries that influenced our Ideas phase, such as understanding the power of children as change agents and placing value in product design/layout of the home. More than 200 bright ideas led to early prototyping and smart refinement, including user testing, generative feedback and lots of iterations.
For the past few days our online OpenIDEO community took part in an online Evaluation phase, during which they’ve weighed 25 shortlisted ideas against a set of evaluation criteria. Offline, the OpenIDEO Team, Coca-Cola Enterprises and a group of recycling experts came together for a day to evaluate the ideas against the same criteria. Now we’re honoured to announce the 8 winning ideas – solutions that we feel are poised for maximum impact around improving our recycling habits at home.
As with all OpenIDEO challenges - anyone is welcome to take any idea from the challenge forward. Whether you submitted an idea, were part of a team or simply provided feedback for others, we encourage you to build on ideas that inspire you for your own community. Then, tell us about the impact you’re creating as a result of this challenge! We’re super keen to hear your stories of implementation. We'll be letting you know once our Impact phase goes live shortly so you can share them as they happen.
Our sponsor, Coca-Cola Enterprises will also be exploring options of supporting one or more idea towards implementation – and we’ll be sure to share those stories in the Impact phase too. It’s a place for us to celebrate the positive change we’re all helping to make happen.
We're excited to highlight these ideas that did an awesome job during the Refinement phase. Congratulations for all of your hard work!
As we look back on these past few months, we are inspired by not only the wealth of knowledge and ideas that were generated on behalf of recycling, but also by the wonderfully collaborative and supportive community that came together and worked as a unit for change. So come check out our winning ideas and get ready to share your incredible impact stories. Hope to see you on OpenIDEO again real soon!
The OpenIDEO Team