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Healthy Lives Challenge – Community Voices June 19, 2015

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Over the course of the Healthy Lives Challenge, we'll be featuring Q&As with OpenIDEO members who have been making significant contributions to our community. This week, let’s take a look at Burt A and Abraham Coetezee' creative thought process, and how they might plan to iterate on their ideas in the challenge.


Burt A is a professional who wears many hats in his role at All Supply 1 in Cypress, California. He has sparked lively community discussions around several of his idea contributions on the platform. 


Abraham Coetezee is a startup founder based in East London, South Africa. In the Ideas Phase of the Healthy Lives Challenge, he has been inspiring our OpenIDEO community with insightful comments and idea contributions. 


Share with us a behind the scenes look at the making of your idea. What are some thoughts or processes that are not included in the content of your idea post?

Burt: I’m pretty good at abstracting things to get at their essence. Once you are able to look beyond the surface details you get to the primal components. Those core concepts can then be applied in unexpected ways, allowing you to figuratively mix apples and oranges in defiance of conventional wisdom.
Abraham: There was no 'making of' these ideas, they simply popped into my head. I find that this increasingly happens the more I both consume and produce a wide range of matter that stimulates me in an intellectual, aesthetic/emotional, and spiritual sense, and the more I alternate my approach and pace. I do not often immediately record my ideas, preferring face-to-face exploratory conversations at the start, especially with people who have a completely different (to me) way of thinking.


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How might you start to collect feedback to help you iterate on this idea?

Abraham: I shared some of my thoughts on OpenIDEO not because I want to develop the ideas myself, but simply to add to the 'idea conversation', hopefully inspiring others in the process — technology which has a positive effect on health (especially), is a win for everyone, regardless of who might develop it. I believe a good conversation in a positive ideas ecosystem, such as OpenIDEO, is always a great place to start.
Burt: This is where a team becomes useful. I love having a forum to share ideas and rub shoulders with other intelligent and creative people (it’s what attracted me to OpenIDEO). It may sound selfish, but beginning this year, whatever little free time remains after work, volunteering and family responsibilities is focused on fulfilling my lifelong desire to write.


In the upcoming weeks, we would love to have you join our rockstar OpenIDEO members in answering the challenge question: How might we use technology to inspire all socioeconomic and multicultural groups to lead healthier lives? We can’t wait to see your contributions in Healthy Lives Challenge!


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