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Healthy Lives Challenge – Community Voices June 12, 2015

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Over the course of the Healthy Lives Challenge, we'll be featuring Q&As with OpenIDEO members who have been making significant contributions to our community. This week, let’s take a look at how Juliane Caillouette Noble and Caio de Matos have been turning their insights into opportunities in the Ideas Phase.  


Juliane Caillouette Noble is a School Programs Manager at the Jamie Oliver Food Foundation in London. We’ve really appreciated her insightful contributions and engagement during the Research Phase. 


Caio de Matos currently works with Open Innovation at Natura in Mauá, Brazil. During the Research Phase, Caio inspired a lively community discussion with the insightful provocations that he shared in his post on Gamification



What are some compelling insights that you've gained from the research contributions so far?

Juliane: In reading the research contributions so far, I am drawn to two emerging themes. The first is that schools provide a unique range of opportunities to engage all young people in leading healthier lives. The second is that considering the human experience rather than just diet and exercise alone, is linked to improved health outcomes.
Caio: From what I've read so far, it seems to me that the key to solving the problem is related to people's perceptions on the theme. It has to do with people's perception on the importance of eating healthy, the value of food, and the difficulty of exercising regularly. It has also been great to learn how those perceptions are different for people in different places and/or with different cultures and habits.


How might you start to develop those early insights into opportunities for upcoming the Ideas Phase?

Caio: There has been a lot of discussion centered on how to make healthy living more fun and less difficult. In my opinion, getting people more easily engaged with healthy living will certainly make it easier. Some actions like gamifying dietary, exercising habits, raising awareness, and building relationships with where foods come from may help that process.
Juliane: I am excited to look at how we might connect the dots between some of the points people have made throughout the research phase to find opportunities for ideas. For example, how can technology play a role in linking the ideas around   food growingfood deserts, and  reward cards to help schools become a positive environment for health? Or at the same time looking at the examples of the  social robotBluezones USA and  doctor/patient facetime: how might technology be used to facilitate relationships or communities that generate and support healthy behaviour?


In the upcoming weeks, we would love to have you join our rockstar OpenIDEO members in answering the challenge question: How might we use technology to inspire all socioeconomic and multicultural groups to lead healthier lives? We can’t wait to see your contributions in Healthy Lives Challenge!


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