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Creative Confidence Challenge: Q&A with IDEO's Tom and David Kelley

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Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But as IDEO founder and Stanford creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, tell us, "everyone is the creative type." We recently sat down with Tom and David to get their thoughts on our challenge and learn more about their new book, Creative Confidence: Unleashing the Creative Potential Within Us All . Here's what they shared with us:
For folks who might not know, what is creative confidence?
At its core, creative confidence is about believing in your ability to create positive change in the world around you. Unfortunately, as we get older, we tend to lose the confidence we need to act on our ideas. But with a little bit of practice, you can regain, strengthen, and nurture that creative spark.
Why is cultivating creative confidence in young people a topic we should all be thinking about?
While the topic of creative confidence is resonant at any age, it's especially important and relevant for young people. Our world is facing some really tough, pressing challenges, and the next generation will be tasked with designing innovative solutions to tackle them. Developing creative confidence in young people, and nurturing it so that it grows as they grow, will ensure that we have leaders who are up to the task.
What excites you most about the Creative Confidence Challenge on OpenIDEO?
Working in the field of innovation for the past three decades, we have always believed deeply in the power of diverse, multidisciplinary teams to come up with breakthrough ideas. What could be more diverse or multidisciplinary than opening up a challenge around nurturing creative confidence to the entire world? We really look forward to seeing the innovative ideas that emerge from creative minds all over the planet.
Have any tips for ways each of us can nurture creative confidence in our communities?
Lots! First, join the conversation. People from all over the world have come together to share what creative confidence looks like in their communities. We hope you’ll learn from them and share your own examples. Once you learn to identify it, you'll start seeing creative confidence wherever you go. You might also stage an activity with friends, or kids in the neighborhood, to help unlock creativity on a local level. A few ideas: Set up a quick arts and crafts session; do some acting improv; or invent a new game. There’s no better way to experience how young people approach creative confidence than by playing along with them. And of course, if you want to know more about our upcoming book on the topic, check this out.
Cheers, Tom and David, for sharing your thoughts with us. Feeling inspired to jump into our challenge? Add your stories and insights in our Inspiration phase.
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Tom and David - Thanks for reminding me and the rest of us that we are creative at the core and can use this to tackle's today's most challenging issues.

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