One of the most important parts of the design thinking process is getting out there and talking to people. This kind of design research is important in order to create solutions that address real needs. It's about leading with empathy and ensuring that people are always at the center of the process.
Maggie Goldstein, an OpenIDEO community member who is passionate about education, embraced this part of the process. She interviewed Melody and Joseph, two high school students in San Francisco, and Blanca, a mother of three.
These audio narratives have been cut down to around a minute and a half. The full interviews can be downloaded here.
Remember that with this challenge we're addressing college accessibility from the lens of the cost. It's crucial to empathize with who we're designing for so that when we think of high level solutions we can envision how they will affect the end user. We can't wait to see your idea for reimagining the cost of college so that more students have access to high quality higher education.